ISSUE: Pushing the Envelope, Inc. (PTE) was contracted to help the Hendry County School District communicate the need for more funding via the proposed half-cent sales tax referendum on the 2022 ballot. The District’s schools were old, outdated, and in some cases, in certain campus areas, non-functional. PTE was brought in to assist the District in educating the voting public …
Pushing the Envelope Hires New Digital Marketing Assistant
Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, welcomes Ellie Marchiori as a Digital Marketing Assistant. In her role, Marchiori is responsible for assisting in the development of social media strategies, as well as the production of social media content, email marketing efforts, and inbound Internet marketing to execute successful digital initiatives. Marchiori obtained her …
Introducing the New Google Analytics 4
The next generation of Google Analytics, Google Analytics 4, is here. For those that aren’t familiar with Google Analytics, it is a data collection tool offered by Google that tracks website traffic. This comes in handy for businesses who wish for insights into their website’s performance via visits, clicks, conversions, and more. This new Google Analytics program, Google Analytics 4 …
7 Ways to Leverage User-Generated Content
To a marketing pro, user-generated content (UGC) is gold. To a brand, it can catapult its reputation to be legitimate and trustworthy. People rely on people, and their opinions matter. Sometimes it can scare brands to put themselves out there on the public forum. But, even negative content can be beneficial to a brand’s reputation. Here are seven ways to …
3 Ways You Can Know Your Customers Better
According to Shopify, “Marketing is the practice of creating interest in a product or service and convincing potential customers to buy it.” However, before we can know what the customer will respond to, we have to know the customer. Do you know your customer? Or are you focused on promoting your products/services, forgetting about the end user? Let’s look at …
3 Lessons 2022 Taught Us About Marketing
2022, like recent years, saw a plethora of changes in the marketing realm. However, they were unique changes that have valuable lessons to take away as we move into 2023. Let’s take a look at what we learned… Measure for Success Measurement, KPIs, OKRs, performance tracking – whatever term you use, it’s critical to track, test, and measure your efforts. …
Why These Seasonal Sales Ads Caught Our Eye
The holidays are a time when we see a tremendous amount of advertising. Television, social media, billboards, you name it. Ads are thrown at us in every way possible. We can’t scorn companies for this. They know you’ll be purchasing gifts for your loved ones, and they want it to be their product. The important question we ask is, which …
What We’re Thankful For
As we enter this holiday season, we wanted to share what each team member is thankful for… But why? Why should this interest the reader? To be the partner that helps our clients grow, it takes more than just systems and processes. It takes a unified team that is committed to one mission. It requires true motivation to help others …
Pushing the Envelope Promotes Patricia Crump to Marketing Manager
Pushing the Envelope, Inc., a Fort Myers-based strategic marketing and communication firm, has promoted Patricia Crump to Marketing Manager. Previously serving as the firm’s Digital Marketing Strategist, Crump will now be responsible for strategizing creative marketing campaign concepts and planning quality and organized implementation in her new role. Patricia holds a Bachelor of Science degree in Marketing from Florida Gulf Coast …
Pushing the Envelope Exceeds 12th Annual Food Drive Goal, Collects 3,503 Items
On Nov. 15, Pushing the Envelope, Inc., completed its 12th Annual CAN IT! Campaign, a food drive dedicated to helping those in need in Southwest Florida. In total, 3,503 donations were collected in just one month and given to Community Cooperative, Inc. (CCI). Collectively, the items weighed in at 3,436.50 pounds! Eleven Southwest Florida businesses and organizations in Lee and Collier …