By: Paige Johnson Summary: If your Meta ads are stuck in the Learning Phase, spending inconsistently, receiving limited delivery, or getting rejected, the issue may not be your creative or targeting. This article explores five common causes of Meta campaign delivery problems, including learning limitations, restrictive audience settings, policy violations,
By: Samantha Scott, APR Twenty years is a long time in marketing. In fact, it’s practically several lifetimes when you consider how quickly technology, platforms, and consumer behaviors evolve. When I founded Pushing the Envelope, Facebook didn’t exist. (Can you even remember a time before things were “FBO”?!) “Digital strategy”
By: Ellie Marchiori In today’s marketing landscape, brands rarely rely on just one channel to reach their audience. Email, paid social, search, websites, traditional advertising, and in-store experiences all play a role. But when those channels are not aligned under a unified marketing strategy, performance suffers. Omnichannel marketing is not
By: Paige Johnson Open any marketing report dashboard, and it can feel like staring at the cockpit of a plane—graphs everywhere, numbers blinking, acronyms you vaguely remember agreeing to track. CPC. Impressions and reach. CTR. ROAS. Cool… but what are you supposed to do with all of it? Marketing metrics
On November 15, Pushing the Envelope, Inc. concluded its 15th Annual CAN IT! Campaign, a charitable food drive focused on aiding individuals facing difficulties in Southwest Florida. Over the month, the campaign collected numerous contributions, amounting to more than one thousand pounds of food for local needy individuals and families.
By: Tricia Mullis In a world where content is being generated and absorbed at record speed, AI-powered copywriting tools like ChatGPT, Jasper, and Claude have earned their spot in your toolbox. They’re fast, accessible, and surprisingly helpful in many everyday tasks. But here’s the catch: in the race to produce
By: Paige Johnson Pay-per-click (PPC) advertising has long been a cornerstone of digital marketing because it delivers measurable results and immediate visibility from high-intent audience members. However, running an effective search campaign isn’t as simple as setting a budget and pressing “launch.” Businesses that maximize return on investment (ROI) treat
Pushing the Envelope, Inc. (PTE) is launching its 15th Annual CAN IT! Campaign, a food drive for local families in need. The Fort Myers-based strategic marketing communication firm has teamed up with Community Cooperative once again to help relieve hunger in Southwest Florida. Donations for the CAN IT! Campaign will
By: Ellie Marchiori Whether you’re scrolling through social media, visiting a website, or opening an email, there’s one type of content that consistently grabs your attention… Video is dynamic, memorable, and capable of conveying more emotion and information in seconds than paragraphs of text ever could. Done right, it can