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Samantha Scott, APR, Accepted into Forbes Agency Council

Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies. FORT MYERS, FL - July 6, 2026 - Samantha Scott, APR, President and Founder of Pushing the Envelope, Inc., a 20-year-old brand strategy and marketing firm, has been accepted into

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Pushing the Envelope, Inc. Adds Iley Gramm, Graphic Designer

Pushing the Envelope, Inc., a leading strategic marketing communication firm based in Fort Myers, announces the addition of Iley Gramm as Graphic Designer. Skilled in brand identity, typography, publication design, mobile and web design, and social media design, she earned an American Advertising Federation (AAF) Gold ADDY Award in 2023.

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Reviewing Creative Like a Strategist

What to look for in campaign visuals, sales creative, and day-to-day content before it goes live. By: Ellie Marchiori Visuals are often the first thing people notice about your business, which means every piece of creative is an opportunity to reinforce your brand and make your message memorable. Great creative

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Meta Ads Not Delivering? 5 Common Causes of Learning Limited, Rejected, or Stuck Campaigns (and How to Fix Them)

By: Paige Johnson Summary: If your Meta ads are stuck in the Learning Phase, spending inconsistently, receiving limited delivery, or getting rejected, the issue may not be your creative or targeting. This article explores five common causes of Meta campaign delivery problems, including learning limitations, restrictive audience settings, policy violations,

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3 Fundamentals Learned in 20 Years of Marketing

By: Samantha Scott, APR Twenty years is a long time in marketing. In fact, it’s practically several lifetimes when you consider how quickly technology, platforms, and consumer behaviors evolve. When I founded Pushing the Envelope, Facebook didn’t exist. (Can you even remember a time before things were “FBO”?!) “Digital strategy”

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Marketing Campaign Alignment: The Framework to Cohesiveness

By: Ellie Marchiori In today’s marketing landscape, brands rarely rely on just one channel to reach their audience. Email, paid social, search, websites, traditional advertising, and in-store experiences all play a role. But when those channels are not aligned under a unified marketing strategy, performance suffers. Omnichannel marketing is not

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Understanding Marketing Metrics & Why They Matter

By: Paige Johnson Open any marketing report dashboard, and it can feel like staring at the cockpit of a plane—graphs everywhere, numbers blinking, acronyms you vaguely remember agreeing to track. CPC. Impressions and reach. CTR. ROAS. Cool… but what are you supposed to do with all of it? Marketing metrics

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Pushing the Envelope Collects More than 1,000 Pounds of Food for Community Cooperative

On November 15, Pushing the Envelope, Inc. concluded its 15th Annual CAN IT! Campaign, a charitable food drive focused on aiding individuals facing difficulties in Southwest Florida. Over the month, the campaign collected numerous contributions, amounting to more than one thousand pounds of food for local needy individuals and families.

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Marketing with AI: How to Use It Without Losing Your Voice

By: Tricia Mullis In a world where content is being generated and absorbed at record speed, AI-powered copywriting tools like ChatGPT, Jasper, and Claude have earned their spot in your toolbox. They’re fast, accessible, and surprisingly helpful in many everyday tasks. But here’s the catch: in the race to produce

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