Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business. Now more than ever, as we continue to navigate the COVID-19 pandemic, email marketing is a very important …
3 Strategies to Help Kickstart Your Reopening
Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for. Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …
3 Things to Consider Before Rebranding
In 2007, retail giant, Wal-Mart did away with its “Always Low Prices” tagline, replacing it with “Save Money. Live Better.” According to a Business Insider article, this rebranding and marketing initiative was done in an effort to “put a positive spin on the company’s reputation for selling merchandise at rock bottom prices” and likely attract a broader consumer base. The …
3 Reasons to Use Infographics Plus Tips for Creating Them
Infographics, images depicting data or stats, are used frequently by businesses and organizations both in print and on digital mediums as well. They offer clear, effective, and artistic ways to display information, statistics, and other data so that the content can be more easily digested by readers. Lately, infographics have been a popular way to communicate important information and safety …
5 Tips for “Going Live” to Stay Connected with Your Customers
The world is in a strange spot right now. The situation surrounding COVID-19 changes every day, and it’s hard to say when things may go back to “normal.” Many businesses are struggling to find ways to stay connected to their customers, even while their doors remain closed. Maybe you can relate. Good news! The doors of social media are always …
Setting S.M.A.R.T. Goals
Setting and articulating S.M.A.R.T. goals is an integral part of building and maintaining any business. In fact, business success can be attributed to the ability to set and achieve goals. Further, it’s a helpful way to motivate yourself and your employees to remain strategically aligned with the company’s objectives. You and your team might be setting goals, but are you …
Putting Fun in Your Marketing
When it comes time to think about how to position your next marketing campaign, you have lots of options. You could go with something short, simple and sweet, or lots of complex images and intense messaging, or go the serious route. Have you ever considered, though, having a little bit of fun? Inserting humor is a powerful way to engage …
Consistency and Brand Standards
What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this blog post, we’ll talk a little bit about what branding …
Measuring the Success of Your Holiday Marketing
Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …
Ten Tips for Being a Successful Woman in Business
The month of October is recognized as National Women’s Small Business month, so we would like to take a moment to shine a special spotlight on all of the amazing, successful women in business and entrepreneurs alike. In the United States alone, 39% of small businesses are owned by women, and those businesses currently have an estimated revenue of about …