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Measuring the Success of Your Holiday Marketing

In blog, digital marketing, education, Email Marketing, Featured News, marketing, strategic planning, strategy, tips by getpushing

Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …

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Ten Tips for Being a Successful Woman in Business

In blog, education, Featured News, media, networking, public relations, strategic planning, strategy, tips, Uncategorized by getpushing

The month of October is recognized as National Women’s Small Business month, so we would like to take a moment to shine a special spotlight on all of the amazing, successful women in business and entrepreneurs alike. In the United States alone, 39% of small businesses are owned by women, and those businesses currently have an estimated revenue of about …

Yes, you CAN and you SHOULD measure that

In blog, digital marketing, Email Communication, Email Marketing, marketing, Measurement, Sales, strategy, tips by getpushing

How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes qualitative measures alone don’t …

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Record Revenue Increase Created with Strategic Marketing

In Case Studies, healthcare marketing, marketing, southwest florida, strategic planning, strategy by getpushing

ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make improvements in 2015. PTE developed a comprehensive marketing strategy for …

Giving Back & the PR Benefits

In Branding, charity, pr, public relations, public relations southwest florida, strategy by getpushing

By: Samantha Scott, APR Yes, we’re in the holiday time of year and it seems like everyone is talking about donations, end of year giving and helping the needy. We are too. Beyond doing something good for someone else or “paying it forward,” there is value in getting involved in the community from a business perspective. Doing community service projects, …

Branding: Consistency is Key

In Advertising, Branding, marketing, strategy by getpushing

By: Samantha Scott, APR I’ll admit it. I’m a bit of a “consistency stickler.” It doesn’t matter if it’s in the tone of writing used on a website or in PMS colors, I can’t help but notice when something isn’t consistent. In our field, marketing communications, it’s important. All too often business owners, marketing folks and other people communicating on …

Public Relations Strategy – 10 Steps to Ensure Success

In accreditation, pr, public relations southwest florida, strategic planning, strategy by getpushing

As many of you know, I earned my APR (Accreditation in Public Relations) last year. Quite the process, I learned far more than I thought via studying assigned literature. One such piece, Cutlip & Center’s Effective Public Relations 10th edition (EPR 10) was invaluable. Having practiced public relations for large and boutique firms, I felt secure in my abilities. My …

The Importance of Setting Goals – for Career Success

In pr, southwest florida, strategy by getpushing

Recently we had the opportunity to attend The Blue Chip Awards Luncheon. A wonderful afternoon filled with successful small business people, great food and inspirational stories, the highlight was key speaker, Nikki Stone. An Olympic gold medalist, Nikki overcame much adversity and physical challenges throughout her career and stressed the importance of setting career goals in her keynote speech. Stone …