A robust, successful campaign takes much skill and strategy to execute well. Think beyond the tactics (how you plan to execute - banner on the website, social content) and start with the goal - your desired outcome. Ask yourself, “What are we trying to accomplish with this campaign? What does
Storytelling has become a game-changer in the world of marketing and business promotion. It is no longer enough to simply just advertise your products or services. Today's consumers crave connection and want to know the story behind your brand. They seek informative, inspiring, and relatable content that resonates with their
The Florida Public Relations Association held its annual Golden Image Awards recently on August 8, 2023. This prestigious statewide awards ceremony recognizes public relations and marketing professionals for their innovation, planning, and design for various campaigns and projects. Pushing the Envelope, Inc., was presented with two Awards of Distinction and
It is no secret we are experiencing economic turbulence today. So, we have some ideas on how to help your marketing dollars go further (vs. the knee-jerk reaction of cutting marketing budgets). Social media is almost free. The popular platforms where your audience likely is, offer both organic and paid
You could be checking all the boxes of your marketing strategy — email newsletter with segmentation, quality social media posts, media relations, etc. But if you aren’t measuring those efforts and paying attention to the bottom-line results of your marketing, how do you know it’s working? The answer is you
Have you read our top-performing blog post on the benefits of community involvement? It’s earned more than 2,321 visits and remains a top blog to this day. If so, we have some updates for you. If not, you’re in for a treat… The opportunities for networking, brand exposure, content development,
Pushing the Envelope, Inc. (PTE) has added another resource for businesses in Southwest Florida and beyond, launching the firm’s first-ever podcast entitled “1000 Ways to Market Your Business.” The show’s host, Samantha Scott, APR., invites PTE team members to join her in explaining the multitude of ways marketing can help
Technology has advanced tremendously since its inception and will only continue to do so — and quickly. The creation of artificial intelligence is technology’s and the world-wide web’s newest brainchild, and it’s dominating headlines. Fear not; artificial intelligence was created to enhance our lives, not take them over. In the fields
Samantha Scott, APR, President and Owner of Pushing the Envelope, Inc. (PTE), a local strategic marketing communication firm in Fort Myers, was inducted as Chair of the Florida Gulf Coast University (FGCU) Foundation Board. Scott has served on the FGCU Foundation Board since 2016 and is the first FGCU alumni and