It is no secret we are experiencing economic turbulence today. So, we have some ideas on how to help your marketing dollars go further (vs. the knee-jerk reaction of cutting marketing budgets). Social media is almost free. The popular platforms where your audience likely is, offer both organic and paid
You could be checking all the boxes of your marketing strategy — email newsletter with segmentation, quality social media posts, media relations, etc. But if you aren’t measuring those efforts and paying attention to the bottom-line results of your marketing, how do you know it’s working? The answer is you
Have you read our top-performing blog post on the benefits of community involvement? It’s earned more than 2,321 visits and remains a top blog to this day. If so, we have some updates for you. If not, you’re in for a treat… The opportunities for networking, brand exposure, content development,
Pushing the Envelope, Inc. (PTE) has added another resource for businesses in Southwest Florida and beyond, launching the firm’s first-ever podcast entitled “1000 Ways to Market Your Business.” The show’s host, Samantha Scott, APR., invites PTE team members to join her in explaining the multitude of ways marketing can help
Technology has advanced tremendously since its inception and will only continue to do so — and quickly. The creation of artificial intelligence is technology’s and the world-wide web’s newest brainchild, and it’s dominating headlines. Fear not; artificial intelligence was created to enhance our lives, not take them over. In the fields
Samantha Scott, APR, President and Owner of Pushing the Envelope, Inc. (PTE), a local strategic marketing communication firm in Fort Myers, was inducted as Chair of the Florida Gulf Coast University (FGCU) Foundation Board. Scott has served on the FGCU Foundation Board since 2016 and is the first FGCU alumni and
Having options is good. But when you’re comparing dissimilar things or don’t have the same grading scale for all the options, it can become difficult or, worse, invaluable. Selecting the right marketing firm is no different. No marketing firms were created equal - even though it may seem like they
By Samantha Scott, APR The news media is dying. Fake news is rampant. People only use social media to get information. You’ve likely heard all of these at some point. While the way we obtain and consume information has changed (especially rapidly in the last five years), it does not
ISSUE: Pushing the Envelope, Inc. (PTE) served as the agency of record for Junior Achievement of Southwest Florida (JASWFL), a local office of the national organization Junior Achievement, whose purpose is “to inspire and prepare young people to succeed in a global economy.” Annually, JASWFL hosts a business Hall of