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Five Benefits to Community Involvement in 2023 – Second Edition

Have you read our top-performing blog post on the benefits of community involvement? It’s earned more than 2,321 visits and remains a top blog to this day. If so, we have some updates for you. If not, you’re in for a treat…  The opportunities for networking, brand exposure, content development,

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Pushing the Envelope Launches Podcast

Pushing the Envelope, Inc. (PTE) has added another resource for businesses in Southwest Florida and beyond, launching the firm’s first-ever podcast entitled “1000 Ways to Market Your Business.” The show’s host, Samantha Scott, APR., invites PTE team members to join her in explaining the multitude of ways marketing can help

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How AI is Changing Marketing and Public Relations

Technology has advanced tremendously since its inception and will only continue to do so — and quickly. The creation of artificial intelligence is technology’s and the world-wide web’s newest brainchild, and it’s dominating headlines. Fear not; artificial intelligence was created to enhance our lives, not take them over. In the fields

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PTE President Inducted as FGCU's Foundation Board Chair

Samantha Scott, APR, President and Owner of Pushing the Envelope, Inc. (PTE), a local strategic marketing communication firm in Fort Myers, was inducted as Chair of the Florida Gulf Coast University (FGCU) Foundation Board. Scott has served on the FGCU Foundation Board since 2016 and is the first FGCU alumni and

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3 Things to Look For in a Marketing Firm

Having options is good. But when you’re comparing dissimilar things or don’t have the same grading scale for all the options, it can become difficult or, worse, invaluable. Selecting the right marketing firm is no different.  No marketing firms were created equal - even though it may seem like they

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Beyond the Hype: 3 Proven PR Strategies for Success

By Samantha Scott, APR The news media is dying. Fake news is rampant. People only use social media to get information. You’ve likely heard all of these at some point. While the way we obtain and consume information has changed (especially rapidly in the last five years), it does not

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Exceeding Goals Through Successful Event Promotion

ISSUE: Pushing the Envelope, Inc. (PTE) served as the agency of record for Junior Achievement of Southwest Florida (JASWFL), a local office of the national organization Junior Achievement, whose purpose is “to inspire and prepare young people to succeed in a global economy.” Annually, JASWFL hosts a business Hall of

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Marketing and Communication During an Economic Downturn

By Samantha Scott, APR Unless you haven’t seen any news, been on social media, listened to a podcast, or talked to anyone recently – you’re likely aware that the United States (and elsewhere) is experiencing some economic turbulence, shall we say.  In times like these, business leaders tend to reconsider

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Pushing the Envelope Wins Three Awards at the Local Florida Public Relations Association Image Awards

Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently recognized with three awards at the local Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony. The firm has been honored with 63 awards, varying in types, from the Florida Public Relations Association

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