By: Ellie Marchiori In today’s fast-paced digital world, a single post or ad has the potential to “break the Internet.” However, viral success is not always as straightforward as it seems. From deliberate campaigns to chance breakthroughs, let’s unpack what it means to go viral, its influence on marketing strategies,
By: Bethany Chadwick Cordero In the digital age, video has emerged as a powerhouse in the marketing world. Its ability to engage audiences, build trust, and expand reach makes it an indispensable tool for businesses looking to stay competitive. In this blog post, we'll explore the impact of video on
Pushing the Envelope, Inc. (PTE) is seeking businesses to serve as drop-off locations for its 14th Annual CAN IT! Campaign food drive, which will launch on Tuesday, Oct. 15. This drive was created to help area residents suffering from food insecurity. PTE has set a collection goal of 4,000 non-perishable food
By: Hannah Ramsey As fall arrives, it's a good time to think about change, not just for your wardrobe or coffee order (hello, pumpkin spice!) but maybe also for your business. With the year winding down, businesses should take stock of where they are (cue our mid-year marketing eval) and
Ellie Marchiori of Pushing the Envelope, Inc. has been promoted to Creative Strategist. In her new role, Marchiori will collaborate with the President to shape the creative direction and maintain client brand standards across all mediums - digital and traditional. As the Creative Strategist, Marchiori will leverage her creative, video
By: Samantha Scott, APR Community engagement is more than just a feel-good initiative; it’s a strategic tool that can significantly enhance your brand’s visibility and reputation. However, not all community interactions are created equal—in structure or ROI. To truly benefit from community engagement, you need to be strategic about whom
Pushing the Envelope, Inc. announces the promotion of Paige Johnson to Digital Operations Coordinator. Johnson, certified as a Meta Media Buying professional, will oversee paid digital campaigns on Meta and Google, direct AI implementation, and conduct marketing research and reporting in her new role. Johnson joined Pushing the Envelope, Inc.
By: Hannah Ramsey Navigating multigenerational marketing is a lot like hosting a family dinner. You’ve got guests of all ages, from the millennial cousin who arrives fashionably late to the baby boomer aunt who came early to help set the table. Each generation brings its own flavor, and to keep
Pushing the Envelope, Inc. (PTE), a locally based marketing communications firm, was recently honored with a Golden Image Award at the 67th Annual Golden Image Awards held by the Florida Public Relations Association in Tampa, Florida. A Golden Image Award recognizes excellence in public relations at the state level, showcasing