By: Paige Johnson Open any marketing report dashboard, and it can feel like staring at the cockpit of a plane—graphs everywhere, numbers blinking, acronyms you vaguely remember agreeing to track. CPC. Impressions and reach. CTR. ROAS. Cool… but what are you supposed to do with all of it? Marketing metrics
On November 15, Pushing the Envelope, Inc. concluded its 15th Annual CAN IT! Campaign, a charitable food drive focused on aiding individuals facing difficulties in Southwest Florida. Over the month, the campaign collected numerous contributions, amounting to more than one thousand pounds of food for local needy individuals and families.
By: Tricia Mullis In a world where content is being generated and absorbed at record speed, AI-powered copywriting tools like ChatGPT, Jasper, and Claude have earned their spot in your toolbox. They’re fast, accessible, and surprisingly helpful in many everyday tasks. But here’s the catch: in the race to produce
By: Paige Johnson Pay-per-click (PPC) advertising has long been a cornerstone of digital marketing because it delivers measurable results and immediate visibility from high-intent audience members. However, running an effective search campaign isn’t as simple as setting a budget and pressing “launch.” Businesses that maximize return on investment (ROI) treat
Pushing the Envelope, Inc. (PTE) is launching its 15th Annual CAN IT! Campaign, a food drive for local families in need. The Fort Myers-based strategic marketing communication firm has teamed up with Community Cooperative once again to help relieve hunger in Southwest Florida. Donations for the CAN IT! Campaign will
By: Ellie Marchiori Whether you’re scrolling through social media, visiting a website, or opening an email, there’s one type of content that consistently grabs your attention… Video is dynamic, memorable, and capable of conveying more emotion and information in seconds than paragraphs of text ever could. Done right, it can
THE CHALLENGE As of writing this, the average teacher retention rate in the U.S. is roughly 77% across public and private schools, meaning about 23% of teachers leave their school annually, either to go to another school or to leave the profession. So, it is no surprise that school districts
Pushing the Envelope, Inc. (PTE), a locally based marketing communications firm, was recently honored with four awards for industry excellence at the statewide 68th Annual Golden Image Awards held by the Florida Public Relations Association. The firm was honored with a Golden Image Award for promotional/marketing campaign, “Mondays are for
By: Bethany Chadwick Cordero Let’s be real: in a feed flooded with endless posts, your content has milliseconds—literally—to make someone stop, stare, and share. At Pushing the Envelope, we see this every day. As a graphic designer, I know firsthand how the right design choices and the right tools can