Summertime, even the word, tends to bring thoughts of lazy days, rope swings, lemonade and fun times, but we can't just stop our businesses because of a season change! So, what should you do if your business is in Southwest Florida (or really anywhere) and it's summertime, and perhaps, business
By: Samantha Scott, APR Life doesn't come with a manual, nor do many of our jobs, so here's my gift to you this holiday season - three quick and easy tips to help avoid some unnecessary, potentially embarrassing, definitely unprofessional moments. Consider it an early Christmas present! Plan I know,
Do you have an event or story that you would LOVE the media to pick up, but you're not sure how to get their attention? With so much going on in the news on a day to day basis, it is important that your event or story stands out from
The first thing to keep in mind is that journalists, whether print, TV or even bloggers, are just people - like you and me. For many people unfamiliar with working with media, making a pitch call or coordinating an interview can be nerve wracking. Before you make a call, take
If you aren't super familiar with Pinterest or how a business could use it to communicate online, it's fairly easy to pick up on this über-sharing site. Pinterest is a digital way to collect and share all the things, places, people, etc. that you’re into. It’s like the old school
Networking and communication used to take the traditional path of print advertising and brochures, direct mail, local/national trade shows, etc. These forms of communicating your brand/business still exist but more often they are used in balance with modern forms of networking and sharing information about you and your business. Here