Yes, you CAN and you SHOULD measure that

In blog, digital marketing, Email Communication, Email Marketing, marketing, Measurement, Sales, strategy, tips by getpushing

How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes qualitative measures alone don’t …

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Graphic Design Best Practices

In art, design, digital advertising, digital marketing, Featured News, Graphics, tips by getpushing

In the age of all-things-digital, visual content reigns supreme. While video popularity is on the rise, graphic design still proves to be a key player in compelling readers and viewers to build a relationship with your brand. If you don’t yet have a working knowledge of graphic design basics, here are some simple rules to follow to make sure you’re …

3 Tips to Leverage the Holidays for PR this Year

In media pitches, pr, public relations, tips by getpushing

The holidays are naturally a busy time of year, busy personally and professionally. In Southwest Florida where we are located, it’s even busier for local businesses. We are in the midst of what we call “season” when our snowbird friends return for a few months. It’s a great, but hectic time of year. If you’re in the public relations (PR) …

Summertime – Long Days, Lemonade and Leverage

In marketing, southwest florida, tips by getpushing

Summertime, even the word, tends to bring thoughts of lazy days, rope swings, lemonade and fun times, but we can’t just stop our businesses because of a season change! So, what should you do if your business is in Southwest Florida (or really anywhere) and it’s summertime, and perhaps, business has slowed a bit. Sink into a comfy chair and …

3 Easy Tips to Avoid a PR Nightmare

In marketing, pr, public relations, public relations southwest florida, tips by getpushing

By: Samantha Scott, APR Life doesn’t come with a manual, nor do many of our jobs, so here’s my gift to you this holiday season – three quick and easy tips to help avoid some unnecessary, potentially embarrassing, definitely unprofessional moments. Consider it an early Christmas present! Plan I know, that doesn’t sound so hard. If that’s the case, however, …

Networking: For Business and PR

In facebook, networking, pr, public relations southwest florida, pushing the envelope, southwest florida, tips by getpushing

Networking and communication used to take the traditional path of print advertising and brochures, direct mail, local/national trade shows, etc. These forms of communicating your brand/business still exist but more often they are used in balance with modern forms of networking and sharing information about you and your business. Here are some guidelines I have learned to follow in today’s …