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5 Tips for Boosting Engagement on Instagram via Stories

In blog, brand awareness, Communication, digital marketing, Instagram, social media, southwest florida, tips by getpushing

Instagram Stories are becoming increasingly popular with marketers and brands, which is why boosting engagement is so important; but what are some best practices for ensuring your Stories are not only seen but also produce high engagement? According to Later, Stories generate more than 500,000 views daily. This makes it an ideal platform for brands looking to connect with their …

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3 Key Social Media Trends in 2020

In blog, Communication, digital marketing, facebook, Instagram, social media, southwest florida, strategy, tips by getpushing

Social media is changing every day. New features and trends seem to always be on the rise leaving digital marketers to constantly adapt to ensure content follows best practices and is aligned with current trends. This year in particular has spurred various changes and new trends within the marketing and digital communication industries. While some of these can be attributed …

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3 New Instagram Updates You Should Know About

In blog, COVID-19, digital marketing, Featured News, Instagram, social media by getpushing

Since its inception in 2010, Instagram has become much more than an app used simply for uploading, editing, and sharing visually engaging photos and videos. It has evolved, frequently adding new features and updates to enhance user experience. Today, Instagram offers a lot more when it comes to supporting businesses and helping them expand their presence online. As a business …

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Understanding the 3 Facebook Advertising Objectives

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, Measurement, Sales, SEO, social media, southwest florida, strategy by getpushing

Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising, specifically Facebook advertising, offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending …

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3 Tips for Effectively Using Emojis

In blog, digital marketing, emojis, Featured News, social media, southwest florida, tips by getpushing

From the simple smiley face to the now 3,304 other emojis that exist in the Unicode Standard (according to emojipedia.org), these little symbols have been adding emotion (hence the name), personality, and sometimes confusion to writing for more than 20 years. In celebration of World Emoji Day on July 17, we’re offering three quick tips on how to effectively and …

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YouTube Combatting Misinformation

In blog, Communication, COVID-19, digital marketing, education, Featured News, marketing, media, pr, public relations, social media, video, youtube by getpushing

In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then upload videos on any topic, a lot of misinformation can …

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3 Strategies to Help Kickstart Your Reopening

In blog, Communication, COVID-19, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Instagram, LinkedIn, marketing, Measurement, media, news releases, pr, public relations, public relations southwest florida, Sales, social media, strategic planning, strategy, tips, twitter, youtube by getpushing

Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for.  Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …

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5 Tips for Creating Video Using an iPhone/Smartphone

In blog, digital marketing, Featured News, marketing, social media, tips, video by getpushing

Did you know the average attention span is less than 7 seconds? That’s how little time you have to capture your audience and give them a reason to stick with you. Enter the power of video in your content development plans.  Content development is an essential component of the digital communication process. Often times, it’s easy to get wrapped up …

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5 Time-Saving Social Media Tips

In blog, digital marketing, facebook, Featured News, Instagram, LinkedIn, social media, southwest florida, tips, twitter, writing by getpushing

By: Lauren Boyce, Intern You likely understand and recognize the importance of building a credible online presence for your business through social media. What you might not have realized was how much time, effort, and money creating meaningful social media content can require. When your small business begins using social media as a primary part of your marketing plan, it’s …

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5 Reasons for Using Instagram Stories Now and in the Future

In blog, Branding, Communication, COVID-19, digital marketing, Featured News, Instagram, marketing, social media, southwest florida by getpushing

By: Lauren Boyce, Intern If you or your business has an Instagram account, chances are you’ve experimented with, or at least viewed Stories. Instagram Stories are fifteen-second pictures or videos you share with your followers that disappear in 24 hours. They can be a handy and fun feature to utilize for helping promote your business. Below, we delve further into …