Summertime – Long Days, Lemonade and Leverage

In marketing, southwest florida, tips by getpushing

Summertime, even the word, tends to bring thoughts of lazy days, rope swings, lemonade and fun times, but we can’t just stop our businesses because of a season change! So, what should you do if your business is in Southwest Florida (or really anywhere) and it’s summertime, and perhaps, business has slowed a bit. Sink into a comfy chair and …

3 Easy Tips to Avoid a PR Nightmare

In marketing, pr, public relations, public relations southwest florida, tips by getpushing

By: Samantha Scott, APR Life doesn’t come with a manual, nor do many of our jobs, so here’s my gift to you this holiday season – three quick and easy tips to help avoid some unnecessary, potentially embarrassing, definitely unprofessional moments. Consider it an early Christmas present! Plan I know, that doesn’t sound so hard. If that’s the case, however, …

Branding: Consistency is Key

In Advertising, Branding, marketing, strategy by getpushing

By: Samantha Scott, APR I’ll admit it. I’m a bit of a “consistency stickler.” It doesn’t matter if it’s in the tone of writing used on a website or in PMS colors, I can’t help but notice when something isn’t consistent. In our field, marketing communications, it’s important. All too often business owners, marketing folks and other people communicating on …