3 Key Steps and a Case Study Review In a world full of rapid growth and constant change, relaying accurate and reliable messages has become challenging. Misinformation or a crisis can strike at any moment, and if a company hasn’t prepared and doesn’t act quickly enough, a crisis could ensue,
ISSUE: Pushing the Envelope, Inc. (PTE) was contracted to help the Hendry County School District communicate the need for more funding via the proposed half-cent sales tax referendum on the 2022 ballot. The District’s schools were old, outdated, and in some cases, in certain campus areas, non-functional. PTE was brought
Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, welcomes Ellie Marchiori as a Digital Marketing Assistant. In her role, Marchiori is responsible for assisting in the development of social media strategies, as well as the production of social media content, email marketing efforts, and inbound
The next generation of Google Analytics, Google Analytics 4, is here. For those that aren’t familiar with Google Analytics, it is a data collection tool offered by Google that tracks website traffic. This comes in handy for businesses who wish for insights into their website’s performance via visits, clicks, conversions,
To a marketing pro, user-generated content (UGC) is gold. To a brand, it can catapult its reputation to be legitimate and trustworthy. People rely on people, and their opinions matter. Sometimes it can scare brands to put themselves out there on the public forum. But, even negative content can be
According to Shopify, “Marketing is the practice of creating interest in a product or service and convincing potential customers to buy it.” However, before we can know what the customer will respond to, we have to know the customer. Do you know your customer? Or are you focused on promoting
2022, like recent years, saw a plethora of changes in the marketing realm. However, they were unique changes that have valuable lessons to take away as we move into 2023. Let’s take a look at what we learned... Measure for Success Measurement, KPIs, OKRs, performance tracking – whatever term you
The holidays are a time when we see a tremendous amount of advertising. Television, social media, billboards, you name it. Ads are thrown at us in every way possible. We can’t scorn companies for this. They know you’ll be purchasing gifts for your loved ones, and they want it to
As we enter this holiday season, we wanted to share what each team member is thankful for… But why? Why should this interest the reader? To be the partner that helps our clients grow, it takes more than just systems and processes. It takes a unified team that is committed