Samantha Scott, APR, President and Owner of Pushing the Envelope, Inc. (PTE), a local strategic marketing communication firm in Fort Myers, was inducted as Chair of the Florida Gulf Coast University (FGCU) Foundation Board. Scott has served on the FGCU Foundation Board since 2016 and is the first FGCU alumni and
Having options is good. But when you’re comparing dissimilar things or don’t have the same grading scale for all the options, it can become difficult or, worse, invaluable. Selecting the right marketing firm is no different. No marketing firms were created equal - even though it may seem like they
By Samantha Scott, APR The news media is dying. Fake news is rampant. People only use social media to get information. You’ve likely heard all of these at some point. While the way we obtain and consume information has changed (especially rapidly in the last five years), it does not
ISSUE: Pushing the Envelope, Inc. (PTE) served as the agency of record for Junior Achievement of Southwest Florida (JASWFL), a local office of the national organization Junior Achievement, whose purpose is “to inspire and prepare young people to succeed in a global economy.” Annually, JASWFL hosts a business Hall of
By Samantha Scott, APR Unless you haven’t seen any news, been on social media, listened to a podcast, or talked to anyone recently – you’re likely aware that the United States (and elsewhere) is experiencing some economic turbulence, shall we say. In times like these, business leaders tend to reconsider
Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently recognized with three awards at the local Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony. The firm has been honored with 63 awards, varying in types, from the Florida Public Relations Association
Mother’s Day is coming soon - are you ready? We’ve got some suggestions for how you can surprise her with something special and support local Southwest Florida businesses. From flowers to fun times, spoil your mom with a day she will never forget! #1: The Classic Gift, with a Twist:
3 Key Steps and a Case Study Review In a world full of rapid growth and constant change, relaying accurate and reliable messages has become challenging. Misinformation or a crisis can strike at any moment, and if a company hasn’t prepared and doesn’t act quickly enough, a crisis could ensue,
ISSUE: Pushing the Envelope, Inc. (PTE) was contracted to help the Hendry County School District communicate the need for more funding via the proposed half-cent sales tax referendum on the 2022 ballot. The District’s schools were old, outdated, and in some cases, in certain campus areas, non-functional. PTE was brought