Social responsibility has significantly increased in the past few years. Audiences are now paying closer attention to the companies they support and looking for ways they have made a positive impact in their community. In the past, people were not actively holding companies responsible for not sharing their core values
ISSUE Pushing the Envelope, Inc. (PTE) serves as the agency of record for Angelina's Ristorante (Angelina's). Through operational assessments and market research completed by restaurant management, Angelina's determined they could increase revenue and market share by adding a Sunday brunch service. PTE was approached to help promote this additional service
ISSUE Like many restaurants in Southwest Florida, The Dock enjoyed a strong year of sales in 2021, post the initial COVID-19 hospitality crash of 2020. They scaled back some marketing efforts earlier in the year due to the success. However, in September of 2021, looking toward the end of the
If your 2021 is going exactly as planned, please send us upcoming lottery numbers because you clearly have a crystal ball. If you’re not psychic, you likely found yourself adjusting your 2021 plans at some point (or maybe a few times) this year. Many find themselves burdened by the uncertainty
In our last blog, we went over three simple ways to get involved in the community without spreading yourself too thin. If you’re still skeptical about community involvement, or perhaps you think the return won’t be worth the effort, allow us to change your mind. Read on for several benefits
Community involvement is a great way to gain awareness for your business and make local connections with businesses, organizations, and residents within the area. It can be tempting to involve yourself in every local organization and attend every local networking event in hopes of making valuable connections, but that’s likely
For many businesses in Southwest Florida, summer is closely correlated with a seasonal slowdown in customer traffic. This reduction in business and revenue is due to the annual dip in total residents, many of whom only reside in the area from about October – May. We affectionately refer to these
If you woke up on July 1 and asked yourself, “where has the year gone?” you’re in the right place. After a year that seemed to never end, 2021 sure seems to be flying by. And although we all seem to be moving at light speed, it’s crucial to take
SEO (Search Engine Optimization) is the practice of tailoring web content to maximize a website's visibility, particularly in organic search engine rankings. There are many strategies and tactics available to help you improve your website's ranking, but overall, a successful SEO strategy takes time, dedication, and consistent updates. In this