3 Tips Every Business Owner Should Hear About Trying to do Their Own Marketing By: Samantha Scott, APR If you’re reading this you are likely an entrepreneur or business owner of some sort, and as a result, you probably wear many hats… not necessarily because you want to (more sleep
Marketing your event is more than just a few social media posts, an invite, and a RSVP. You must communicate with your audience before, during and after to reap all the rewards of a successful event. But, how does one do this effectively? Engagement: Engage with your audience to show
Despite being known for our illustrious year-round sunshine, we are now in the heart of the Southwest Florida rainy season. Much like we receive heavy rain showers day after day, journalists too experience their own form of a downpour. Except, instead of rain, they are flooded with emails. Hundreds upon
Do you want more people to know about your business? Are you interested in having a story written about your product or services, but aren’t sure how to get the ink? Strategic public relations can help – if you employ proper media relations. While all journalists and local reporters follow
You want to generate exposure for your business or organization, right? Publicity seems like a natural option – you can share your news with the media and they’ll cover it. While it sounds simple, it’s anything but… Reporters and journalists receive hundreds of emails each day, which means sending a
In the age of all-things-digital, visual content reigns supreme. While video popularity is on the rise, graphic design still proves to be a key player in compelling readers and viewers to build a relationship with your brand. If you don’t yet have a working knowledge of graphic design basics, here
Pushing the Envelope, Inc. (PTE), a local marketing and public relations firm, won a Grand Image Award, two Image Awards, two Judges’ Award and one Award of Distinction at the Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony earlier this month. This is the tenth year in a row that the firm has
UTM codes… A simple way to track exactly where traffic to your website is coming from and can easily be used by Google Analytics to measure, track and sort all data derived from these links. Why use UTM codes? Think about it this way: If you have 5 different sources
Looking for ways to make your event more successful than the last? How do you know if your event succeeded? Event marketers are often tasked with finding the metrics that matter to their clients to prove the value of an event. Before the start of an event, goals must be