The holiday season means an exponential increase in shopping and sales. This means more consumers in and out of the doors of your business. Or, if you’re an online business, more users visiting your website. So, now is the time to ask yourself a few questions: Are you doing all
There are many different avenues to go when crafting an online marketing strategy. Businesses can often find themselves doing many different things to market themselves with no results to show for it. That’s why it’s important to understand the essential elements of successful online marketing before diving in – and
Nowadays, if a customer is looking for a product or service, they “google it.” (i.e., look on the Internet first). So, it’s best to be one of the top results on the first search page… and with a competitive market, that probably means paying for that placement. Enter PPC or
ISSUE: Pushing the Envelope, Inc. (PTE) was looking for a way to engage new audiences and diversify content for a local non-profit client without “watering down” the message or losing focus on the mission. The existing posting strategy was heavily focused on engaging the existing audience made up of loyal
Pushing the Envelope, Inc. has been named a Certified Partner by Constant Contact, a digital marketing platform trusted by millions of small businesses. As a Certified Partner, Pushing the Envelope, Inc. has demonstrated in-depth knowledge of the Constant Contact digital marketing platform and best practices. This ensures program participants and
Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics
On August 9, 2022, the Florida Public Relations Association held its annual Golden Image Awards, recognizing public relations and marketing professionals for their innovation, planning, and design for various campaigns and projects. Pushing the Envelope, Inc., was presented with a Judges’ Award and Award of Distinction for the gift card
ISSUE: Pushing the Envelope, Inc. (PTE) began managing the social media presence for a national bank in mid-January 2022. An existing posting schedule was in place that was frequent but lacked strategy and engagement. OBJECTIVES & STRATEGIES: Taking a quality over quantity approach, the agency strategically reduced the total amount
When you launch a new marketing campaign, you have a goal in mind - to improve brand awareness, increase overall sales, etc. Having specific performance metrics in mind is good, but the most important should be ROI (Return On Investment) tracking. What is ROI in regard to marketing? Marketing ROI