The next generation of Google Analytics, Google Analytics 4, is here. For those that aren’t familiar with Google Analytics, it is a data collection tool offered by Google that tracks website traffic. This comes in handy for businesses who wish for insights into their website’s performance via visits, clicks, conversions,
To a marketing pro, user-generated content (UGC) is gold. To a brand, it can catapult its reputation to be legitimate and trustworthy. People rely on people, and their opinions matter. Sometimes it can scare brands to put themselves out there on the public forum. But, even negative content can be
According to Shopify, “Marketing is the practice of creating interest in a product or service and convincing potential customers to buy it.” However, before we can know what the customer will respond to, we have to know the customer. Do you know your customer? Or are you focused on promoting
2022, like recent years, saw a plethora of changes in the marketing realm. However, they were unique changes that have valuable lessons to take away as we move into 2023. Let’s take a look at what we learned... Measure for Success Measurement, KPIs, OKRs, performance tracking – whatever term you
The holidays are a time when we see a tremendous amount of advertising. Television, social media, billboards, you name it. Ads are thrown at us in every way possible. We can’t scorn companies for this. They know you’ll be purchasing gifts for your loved ones, and they want it to
As we enter this holiday season, we wanted to share what each team member is thankful for… But why? Why should this interest the reader? To be the partner that helps our clients grow, it takes more than just systems and processes. It takes a unified team that is committed
On Nov. 15, Pushing the Envelope, Inc., completed its 12th Annual CAN IT! Campaign, a food drive dedicated to helping those in need in Southwest Florida. In total, 3,503 donations were collected in just one month and given to Community Cooperative, Inc. (CCI). Collectively, the items weighed in at 3,436.50 pounds!
The holiday season means an exponential increase in shopping and sales. This means more consumers in and out of the doors of your business. Or, if you’re an online business, more users visiting your website. So, now is the time to ask yourself a few questions: Are you doing all
There are many different avenues to go when crafting an online marketing strategy. Businesses can often find themselves doing many different things to market themselves with no results to show for it. That’s why it’s important to understand the essential elements of successful online marketing before diving in – and