Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics
On August 9, 2022, the Florida Public Relations Association held its annual Golden Image Awards, recognizing public relations and marketing professionals for their innovation, planning, and design for various campaigns and projects. Pushing the Envelope, Inc., was presented with a Judges’ Award and Award of Distinction for the gift card
ISSUE: Pushing the Envelope, Inc. (PTE) began managing the social media presence for a national bank in mid-January 2022. An existing posting schedule was in place that was frequent but lacked strategy and engagement. OBJECTIVES & STRATEGIES: Taking a quality over quantity approach, the agency strategically reduced the total amount
When you launch a new marketing campaign, you have a goal in mind - to improve brand awareness, increase overall sales, etc. Having specific performance metrics in mind is good, but the most important should be ROI (Return On Investment) tracking. What is ROI in regard to marketing? Marketing ROI
There are many ways for businesses to promote themselves and create brand awareness. While digital efforts (social media, websites, email marketing, etc.) have value, public relations, specifically publicity, can still go a long way to boosting brand awareness among your target audiences. So, you want to get the media to
Video isn’t just popular among audiences, it’s essential to virtually every business’s marketing strategy and has been for a few years. The question is: has video content and how audiences consume it stayed the same? The answer is no. In fact, the global pandemic, COVID-19 only amplified how much time
Social responsibility has significantly increased in the past few years. Audiences are now paying closer attention to the companies they support and looking for ways they have made a positive impact in their community. In the past, people were not actively holding companies responsible for not sharing their core values
ISSUE Pushing the Envelope, Inc. (PTE) serves as the agency of record for Angelina's Ristorante (Angelina's). Through operational assessments and market research completed by restaurant management, Angelina's determined they could increase revenue and market share by adding a Sunday brunch service. PTE was approached to help promote this additional service
ISSUE Like many restaurants in Southwest Florida, The Dock enjoyed a strong year of sales in 2021, post the initial COVID-19 hospitality crash of 2020. They scaled back some marketing efforts earlier in the year due to the success. However, in September of 2021, looking toward the end of the