By: Hannah Ramsey While Halloween is full of spooky fun, the real horror for businesses comes in the form of marketing mistakes that can haunt your brand for months (or longer). Let’s uncover some of the most common marketing missteps that can creep up on your business and how to
By: Ellie Marchiori In today’s fast-paced digital world, a single post or ad has the potential to “break the Internet.” However, viral success is not always as straightforward as it seems. From deliberate campaigns to chance breakthroughs, let’s unpack what it means to go viral, its influence on marketing strategies,
By: Bethany Chadwick Cordero In the digital age, video has emerged as a powerhouse in the marketing world. Its ability to engage audiences, build trust, and expand reach makes it an indispensable tool for businesses looking to stay competitive. In this blog post, we'll explore the impact of video on
By: Hannah Ramsey As fall arrives, it's a good time to think about change, not just for your wardrobe or coffee order (hello, pumpkin spice!) but maybe also for your business. With the year winding down, businesses should take stock of where they are (cue our mid-year marketing eval) and
By: Samantha Scott, APR Community engagement is more than just a feel-good initiative; it’s a strategic tool that can significantly enhance your brand’s visibility and reputation. However, not all community interactions are created equal—in structure or ROI. To truly benefit from community engagement, you need to be strategic about whom
By: Hannah Ramsey Navigating multigenerational marketing is a lot like hosting a family dinner. You’ve got guests of all ages, from the millennial cousin who arrives fashionably late to the baby boomer aunt who came early to help set the table. Each generation brings its own flavor, and to keep
By: Paige Johnson As we enter the second half of the year, it's the perfect time to take a step back and conduct a thorough review of your marketing efforts and strategies. A mid-year marketing review is essential for assessing progress, identifying what's working (and what's not), and making informed
By: Ellie Marchiori In today’s competitive landscape, growing your business requires a multifaceted approach. From leveraging social media to managing your online reputation, there are many marketing strategies that can help you connect with your audience, build trust, and drive success. In this blog, we’ll explore five non-negotiables when it
By: Bethany Chadwick Cordero Social Media Day is June 30, and this is the perfect opportunity to evaluate the effectiveness of your marketing strategy in connecting with your target audience. When used correctly, social media can be one of the most powerful tools in building audiences and fostering brand loyalty.