Nowadays, if a customer is looking for a product or service, they “google it.” (i.e., look on the Internet first). So, it’s best to be one of the top results on the first search page… and with a competitive market, that probably means paying for that placement. Enter PPC or Pay Per Click. Google is not the only search engine …
Understanding Analytics
Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics or performance data is the basis of solid marketing. How …
Why Tracking ROI is Essential
When you launch a new marketing campaign, you have a goal in mind – to improve brand awareness, increase overall sales, etc. Having specific performance metrics in mind is good, but the most important should be ROI (Return On Investment) tracking. What is ROI in regard to marketing? Marketing ROI is simply how a company measures the amount of revenue …
Leveraging Media Relations to Increase Brand Awareness
There are many ways for businesses to promote themselves and create brand awareness. While digital efforts (social media, websites, email marketing, etc.) have value, public relations, specifically publicity, can still go a long way to boosting brand awareness among your target audiences. So, you want to get the media to cover your business, tell your story. How do you do …
Tuning in to the Changes in Video Marketing
Video isn’t just popular among audiences, it’s essential to virtually every business’s marketing strategy and has been for a few years. The question is: has video content and how audiences consume it stayed the same? The answer is no. In fact, the global pandemic, COVID-19 only amplified how much time people spend online consuming content. With the rise of TikTok …
The Importance of Social Responsibility
Social responsibility has significantly increased in the past few years. Audiences are now paying closer attention to the companies they support and looking for ways they have made a positive impact in their community. In the past, people were not actively holding companies responsible for not sharing their core values or stance on certain topics or issues. However, with the …
How to Review and Adjust your Goals for Q4
If your 2021 is going exactly as planned, please send us upcoming lottery numbers because you clearly have a crystal ball. If you’re not psychic, you likely found yourself adjusting your 2021 plans at some point (or maybe a few times) this year. Many find themselves burdened by the uncertainty of the COVID-19 pandemic and employee shortages. Others find themselves …
Five Benefits to Community Involvement
In our last blog, we went over three simple ways to get involved in the community without spreading yourself too thin. If you’re still skeptical about community involvement, or perhaps you think the return won’t be worth the effort, allow us to change your mind. Read on for several benefits to getting your business involved in the community. Networking opportunities …
Three Easy Ways to Get your Company Involved in the Community
Community involvement is a great way to gain awareness for your business and make local connections with businesses, organizations, and residents within the area. It can be tempting to involve yourself in every local organization and attend every local networking event in hopes of making valuable connections, but that’s likely not feasible or beneficial. Read on for three simple ways …
Tips for Making the Most Out of the “Summer Slowdown”
For many businesses in Southwest Florida, summer is closely correlated with a seasonal slowdown in customer traffic. This reduction in business and revenue is due to the annual dip in total residents, many of whom only reside in the area from about October – May. We affectionately refer to these seasonal residents as “snowbirds.” While the summer slowdown can feel …