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3 Questions to Ask Your Content Development Team

In Advertising, blog, brand awareness, Branding, Communication, digital advertising, digital marketing, Email Communication, Email Marketing, Featured News, Internet Marketing, marketing, Measurement, Mobile Marketing, public relations, social media by getpushing

You’re probably already aware that a thoughtful messaging strategy is imperative to communicate with your target audience. This isn’t a “spray and pray” approach – just putting the message out and hoping the right people receive it. Strategic content development tactics are crucial to creating conversions. There are some vital factors that can help your content reach, engage, and eventually …

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3 Targeting Strategies to Increase Your Marketing ROI

In blog, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Internet Marketing, marketing, SEO, strategy by getpushing

Effectively reaching your target audience is key to a successful marketing campaign. Rather than running ads in various places and hoping that they find their intended audience, your marketing dollars are better spent on specific messaging strategies intentionally directed at particular audiences. Read on to learn more about three targeting strategies that we’ve found to make our clients’ messaging more …

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How Companies Are Promoting Sustainability

In blog, brand awareness, Communication, Featured News, marketing, tips by getpushing

While companies have been “going green” and promoting sustainability for years, the demand for corporate environmental responsibility is at an all-time high and doesn’t appear to be slowing down. This focus on sustainability has been driven by headlines focused on climate change coupled with changing consumer behaviors from Millennials and Generation Z. Ahead of Earth Day, we took a look …

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3 Steps to Defining and Finding your Target Audience

In Advertising, blog, digital marketing, Featured News, Internet Marketing, marketing, social media, strategic planning, strategy by getpushing

Before you craft a messaging strategy, you have to know who you’re talking to. This is why defining your target audience(s) is a crucial first step to every marketing plan. Once the audience is defined, you can better define your message strategy and the avenues used to reach these individuals – based specifically on their preferences and behaviors. Following this …

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3 Tips for Responding to Reviews

In blog, Branding, Communication, facebook, Featured News, tips, writing by getpushing

Like most business owners, you have likely received an online review at some point – good or bad. These reviews are what potential customers see and how many base their opinion about your business. Responding to reviews is important and sheds additional light on how you conduct business. Negative reviews can drastically hurt a business, especially small businesses. Learning how …

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5 Ideas to Boost Your Holiday Marketing

In blog, Communication, Featured News, holiday marketing, marketing, Sales, southwest florida, strategic planning, strategy, tips by getpushing

With less than 70 days until Christmas, the holiday season is quickly approaching. That’s certainly hard to believe, isn’t it? Now, you might be thinking it’s a bit too soon to launch your holiday marketing strategy and respective promotions/offers. However, according to a recent article on Business2Community.com, the National Retail Federation (NRF) indicates that “each year, about 40 percent of …

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5 Tips for a Successful Facebook Advertising Campaign

In blog, digital advertising, digital marketing, facebook, Featured News, Internet Marketing, marketing, social media, southwest florida, strategy, tips by getpushing

In today’s modern digital age, having a comprehensive digital marketing strategy with a Facebook advertising campaign is crucial to any business. With social media at the cornerstone of digital tactics, business owners and professionals have several effective organic and paid options they can implement to engage with users, drive traffic to their website, measure ROI, and more.  While organic content …

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LinkedIn Stories: What You Need to Know About this New Feature

In blog, digital marketing, Featured News, linked in, LinkedIn, marketing, media, networking, social media, southwest florida, strategy, tips by getpushing

While LinkedIn is considered one of the primary social media channels within a comprehensive digital marketing plan, it differs from networks such as Facebook and Instagram. It’s more geared toward business-to-business (B2B) social networking for businesses and professionals. Overall, LinkedIn offers an excellent platform for business owners and other professionals to establish themselves (and their businesses) as industry leaders and …

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3 Key Features of Facebook Creator Studio

In blog, Branding, design, digital marketing, facebook, Measurement, social media, southwest florida, tips by getpushing

Social media is dynamic, which is part of its charm. It’s important, however, to constantly stay on top of the latest updates, features, and trends. That’s why we want to share about Facebook Creator Studio and why it’s fast becoming the must-have tool for brands and businesses.  Keep reading to learn about Creator Studio, what it is, and three key features …

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9 Tips for Creating Engaging Video Content – that Converts

In blog, digital marketing, facebook, Instagram, LinkedIn, social media, southwest florida, tips, video by getpushing

In the ever-changing world of social media, video content is growing to be very popular and engaging. More than ever, brands and businesses are utilizing a variety of video content across social media platforms and getting significant results.  According to Buffer, people are watching more than 100 million hours of video content on Facebook, YouTube is generating 4,950,00,00 video views …