UTM codes… A simple way to track exactly where traffic to your website is coming from and can easily be used by Google Analytics to measure, track and sort all data derived from these links. Why use UTM codes? Think about it this way: If you have 5 different sources
Looking for ways to make your event more successful than the last? How do you know if your event succeeded? Event marketers are often tasked with finding the metrics that matter to their clients to prove the value of an event. Before the start of an event, goals must be
Social Media Engagement We can all agree that social media has grown in importance over the years, making it a major factor of business development today. With an array of globally popular channels and more niche/industry-specific mediums, social media changes are inevitable. No matter the space, your goal is to
As the semester quickly winds down, and graduation is right around the corner, I can hardly believe my internship with Pushing the Envelope is coming to an end. It feels like yesterday was my first day and as I reflect..
I had a great experience interning at Pushing the Envelope. I have learned so much in such a short time. I have written news releases, media alerts, blogs, conducted research for campaigns and developed content for social media calendars.
Reflecting on my time at PTE, I am so thankful that I was given this wonderful opportunity to learn about marketing and PR.
By: Samantha Scott, APR Should we hire a marketing firm or a staff person? It’s a question many business owners face and the answer is different depending on your goals, needs and budget, but there are also commonalities as well. Maybe you’re handling the marketing now and you aren’t able
When I traveled to the USA, I had no idea what to expect. My most important goal was to step outside of my comfort zone by getting away from my friends, family and home country (Netherlands). I knew I was in for a new adventure....
Written By: Lauren Eissey My experience with Pushing the Envelope (PTE) has been a great learning experience so far. It’s hard to believe that we are in November and it’s even harder to believe that I’m at the midpoint of my internship. Since joining, I have become familiar with PTE clients such as Six Bends Harley-Davidson, CRS Technology Consultants and CPR Tools, Inc.