Happy Fall! This time of year, it’s all about the cooler weather (even if it is only 5 or 10 degrees cooler here in Florida!), the start of our busy seasons and of course, pumpkin spice. While you’re sipping your PSL, take a moment to consider any bad marketing strategy
Pushing the Envelope, Inc. (PTE), a local marketing communication firm, was recently honored with two Awards of Distinction from the Florida Public Relations Association at the organization’s 80th Annual Golden Image Awards. The Awards of Distinction were given for PTE’s Hurricane Irma crisis communication work on behalf of The Dock at Crayton Cove, a
Owning your own business is all about following strategies – an operational strategy, financial strategy, marketing strategy…the list goes on. One thing you may leave off that list, but shouldn’t, is a reputation strategy. Whether your business is large or small and regardless of the industry you’re in, the way
By: Samantha Scott, APR President Are you a small business owner? Are you looking for resources to help grow your business, or at least lighten your burden and get a little more cash flow movement? I can relate. As the owner of a small business for more than 12 years,
Marketing… It’s a BIG word. The definition of “marketing” is constantly changing and evolving with the times. Social media marketing wasn’t even a blip on anyone’s radar 20 years ago. Now, if you don’t have at least a Facebook page, your business may be looked at as outdated. Marketing is…
Remember the childhood song, “if you’re happy and you know it”? A simple song, it goes about telling the listener that if they are happy and if they know it, then they should do something to show it – clap their hands, stomp their feet, yell “hurray”, or do all
Throughout the year you are working to gain clients, sell products, increase visibility and more for your business. Then, when the holidays kick in, you may be putting your efforts into hyper-drive, attempting to compete with all the other brands seeking attention. Is it really worth it? The key is
October is National Women’s Small Business month, which makes it a great time to highlight the advancements made by women in business and celebrate women business owners. According to the U.S. Small Business Administration, there are more than 11 million women-owned businesses in the U.S. – 38 percent of all
3 Tips Every Business Owner Should Hear About Trying to do Their Own Marketing By: Samantha Scott, APR If you’re reading this you are likely an entrepreneur or business owner of some sort, and as a result, you probably wear many hats… not necessarily because you want to (more sleep