For those of you working for national brands the question sometimes arises, "do we really need a local PR person or local PR effort?" Sometimes the answer is "no," but sometimes the answer is "yes" and it all comes down to the scenario. One prime example is work we did
By: Samantha Scott, APR Life doesn't come with a manual, nor do many of our jobs, so here's my gift to you this holiday season - three quick and easy tips to help avoid some unnecessary, potentially embarrassing, definitely unprofessional moments. Consider it an early Christmas present! Plan I know,
By: Samantha Scott, APR Yes, we're in the holiday time of year and it seems like everyone is talking about donations, end of year giving and helping the needy. We are too. Beyond doing something good for someone else or "paying it forward," there is value in getting involved in
The first thing to keep in mind is that journalists, whether print, TV or even bloggers, are just people - like you and me. For many people unfamiliar with working with media, making a pitch call or coordinating an interview can be nerve wracking. Before you make a call, take
Networking and communication used to take the traditional path of print advertising and brochures, direct mail, local/national trade shows, etc. These forms of communicating your brand/business still exist but more often they are used in balance with modern forms of networking and sharing information about you and your business. Here
Many professionals have credentials or letters after their name, but what do they mean? Do they even matter? This week's blog post is going to discuss one such situation - the APR. APR means Accredited in Public Relations. For members of FPRA, PRSA, and other professional public relations organizations, you
[caption id="attachment_440" align="alignleft" width="300" caption="The PTE team at the Local 2011 Image Awards - Alex, Samantha and Annette"][/caption] It's that time of year again - award entries. Seemingly endless details crunched into just two pages combined with mounds of supporting material... what does this equal? An Image Award entry for
We are pleased to announce PTE won 3 awards at the local Florida Public Relations Association’s Image Awards ceremony recently! The firm won a Judges’ Award and Award of Distinction for their work with local nonprofit, Blessings in a Backpack and their Girls Night Out fund-raiser and another Award of