For those of you working for national brands the question sometimes arises, "do we really need a local PR person or local PR effort?" Sometimes the answer is "no," but sometimes the answer is "yes" and it all comes down to the scenario. One prime example is work we did
By: Samantha Scott, APR In this week's blog I'm going to focus on some internal things we can all do to better our chances of customer/client satisfaction and positive interactions with media - i.e. PR or public relations. In the end, we (businesses and business owners) are only as good
By: Samantha Scott, APR Life doesn't come with a manual, nor do many of our jobs, so here's my gift to you this holiday season - three quick and easy tips to help avoid some unnecessary, potentially embarrassing, definitely unprofessional moments. Consider it an early Christmas present! Plan I know,
By: Samantha Scott, APR Yes, we're in the holiday time of year and it seems like everyone is talking about donations, end of year giving and helping the needy. We are too. Beyond doing something good for someone else or "paying it forward," there is value in getting involved in
Do you have an event or story that you would LOVE the media to pick up, but you're not sure how to get their attention? With so much going on in the news on a day to day basis, it is important that your event or story stands out from
The first thing to keep in mind is that journalists, whether print, TV or even bloggers, are just people - like you and me. For many people unfamiliar with working with media, making a pitch call or coordinating an interview can be nerve wracking. Before you make a call, take
Networking and communication used to take the traditional path of print advertising and brochures, direct mail, local/national trade shows, etc. These forms of communicating your brand/business still exist but more often they are used in balance with modern forms of networking and sharing information about you and your business. Here
As many of you know, I earned my APR (Accreditation in Public Relations) last year. Quite the process, I learned far more than I thought via studying assigned literature. One such piece, Cutlip & Center's Effective Public Relations 10th edition (EPR 10) was invaluable. Having practiced public relations for large
Many professionals have credentials or letters after their name, but what do they mean? Do they even matter? This week's blog post is going to discuss one such situation - the APR. APR means Accredited in Public Relations. For members of FPRA, PRSA, and other professional public relations organizations, you