The world is in a strange spot right now. The situation surrounding COVID-19 changes every day, and it’s hard to say when things may go back to “normal.” Many businesses are struggling to find ways to stay connected to their customers, even while their doors remain closed. Maybe you can
As the novel Coronavirus (COVID-19) pandemic sweeps across the world, many businesses and individuals alike are faced with an unprecedented crisis to which they must respond. Nationwide, business owners and other professionals are focused on how to sustain revenue flow while also working to develop and implement plans for working
Setting and articulating S.M.A.R.T. goals is an integral part of building and maintaining any business. In fact, business success can be attributed to the ability to set and achieve goals. Further, it’s a helpful way to motivate yourself and your employees to remain strategically aligned with the company’s objectives. You
Social media can mean many things to many people, but it’s without a doubt an important tool for your business. It’s inexpensive, engaging, and can be fun if done in the right way. Staying up to date on social media such as Facebook, Instagram, Twitter, LinkedIn, and other platforms allows
When it comes time to think about how to position your next marketing campaign, you have lots of options. You could go with something short, simple and sweet, or lots of complex images and intense messaging, or go the serious route. Have you ever considered, though, having a little bit
What should a prospective client ask their preferred PR firm before doing business with them? There is plenty a PR firm can do for a company and should be viewed as a valuable investment. Like any investment, however, it should be done with careful consideration. The team here at Pushing
If you are using email in your business – you need to be aware of the CAN-SPAM Act. This Act sets the rules and establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This Act covers all
By: Samantha Scott, APR Should we hire a marketing firm or a staff person? It’s a question many business owners face and the answer is different depending on your goals, needs and budget, but there are also commonalities as well. Maybe you’re handling the marketing now and you aren’t able
By: Jessica McAffee I can’t believe that my internship at Pushing the Envelope is almost complete. Not having any prior marketing or PR experience before this internship, I was at first a little afraid of what I was going to get myself into. But as the internship went on, I