Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business. Now more than ever, as we continue to navigate the COVID-19 pandemic, email marketing is a very important …
YouTube Combatting Misinformation
In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then upload videos on any topic, a lot of misinformation can …
3 Strategies to Help Kickstart Your Reopening
Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for. Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …
3 Reasons to Use Infographics Plus Tips for Creating Them
Infographics, images depicting data or stats, are used frequently by businesses and organizations both in print and on digital mediums as well. They offer clear, effective, and artistic ways to display information, statistics, and other data so that the content can be more easily digested by readers. Lately, infographics have been a popular way to communicate important information and safety …
3 PR Tips for Earning Media Coverage Amid the Current Crisis
When news first broke about COVID-19 being declared a global pandemic, it consumed media’s attention, flooding the already saturated news landscape. Fast forward to now, COVID-19 still makes up a majority of the ongoing news coverage locally and around the world. However, media has started to normalize a bit, shifting its focus to other non-COVID-19 related topics. While we certainly …
5 Reasons for Using Instagram Stories Now and in the Future
By: Lauren Boyce, Intern If you or your business has an Instagram account, chances are you’ve experimented with, or at least viewed Stories. Instagram Stories are fifteen-second pictures or videos you share with your followers that disappear in 24 hours. They can be a handy and fun feature to utilize for helping promote your business. Below, we delve further into …
3 Reasons to Advertise During Slow Times
Amid the COVID-19 pandemic large global brands and small, local businesses alike have temporarily paused advertising campaigns. In fact, according to the Interactive Advertising Bureau, 74% of media buyers, planners, and brands indicated that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. This is understandable, particularly as it applies to small businesses that may …
3 Post-COVID-19 Digital Communication Tips Plus Example Content
The COVID-19 pandemic and resulting economic decline has forced businesses and individual professionals to operate in ways never imagined. Now, as we enter the initial phases of opening the nation’s economy, it’s crucial to be thinking about how to reopen and market your business effectively using these digital communication tips. While acclimating to this “new normal,” it’s also very important …
5 Tips for “Going Live” to Stay Connected with Your Customers
The world is in a strange spot right now. The situation surrounding COVID-19 changes every day, and it’s hard to say when things may go back to “normal.” Many businesses are struggling to find ways to stay connected to their customers, even while their doors remain closed. Maybe you can relate. Good news! The doors of social media are always …
Crisis Communication: 5 Tips for Communicating Amid the COVID-19 Pandemic
As the novel Coronavirus (COVID-19) pandemic sweeps across the world, many businesses and individuals alike are faced with an unprecedented crisis to which they must respond. Nationwide, business owners and other professionals are focused on how to sustain revenue flow while also working to develop and implement plans for working remotely and communicating details to their consumers. Right now, it’s …