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Case Studies

Strategic Changes Improve Restaurant's Pay-Per-Click Campaign

ISSUE Pushing the Envelope, Inc. (PTE) worked with a restaurant on a Pay-Per-Click (PPC) Google Ads campaign in 2020. The restaurant received a high number of clicks, but it did not lead to an increase in traffic throughout the website via Click-Through-Rate (CTR). In January 2021, PTE revisited this opportunity

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7-Eleven®’s Healthcare Heroes Appreciation Lunch

ISSUE: As a goodwill effort to show appreciation to Florida first responders and healthcare heroes in the wake of the global pandemic, COVID-19, 7-Eleven® franchisees decided to offer free lunches to them on May 7, 2020. On May 1, 2020, PTE was contacted to provide publicity services to generate awareness of

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Strategic Campaign Increases Angelina’s Ristorante’s Gift Card Sales by 22%

ISSUE: The COVID-19 pandemic created devastating challenges for businesses across the United States, especially in the greater hospitality industry, due to restrictions and closures. Angelina’s Ristorante, a high-end Bonita Springs restaurant, was forced to limit capacity, therefore limiting the revenue it could make. Additionally, it was challenging to forecast how

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Strategic Plan Improves The Dock’s Positive Online Reputation

ISSUE Pushing the Envelope, Inc. has a long-term relationship with The Dock at Crayton Cove. The restaurant enjoyed a largely positive reputation; however, during formal primary research into their month-to-month online reputation management (ORM) performance and rankings on review sites, PTE noticed an opportunity to improve the restaurant’s reputation and

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BOGO Coupon Generates ~$75k in Sales in Just 2 Weeks

ISSUE: A Naples restaurant has consistently published a buy one, get one (BOGO) free coupon in Naples Daily News during specific times of year (predominately out of season) for multiple years with success. In 2020 they set a goal of improving sales in January, an already highly successful month. It

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Communication in a Crisis

ISSUE: Pushing the Envelope, Inc. (PTE) is contracted as the agency of record for DOCK5 restaurants, The Dock at Crayton Cove (DCC) and Riverwalk at Tin City (RWK). Both are open-air restaurants located 1.2 miles apart along Naples Bay. Open about 40 years, the tourist-loved restaurants have seen many storms,

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Making Mobile Communication Pay Off

ISSUE: Pushing the Envelope, Inc. (PTE) began providing mobile communication service (texting) to Sloan’s Motorcycles and ATV (Sloan’s), a Power Sports Business Power 50 motorsport dealer in Murfreesboro, TN. Sloan’s had previously employed texting with a different vendor (only as a sales/marketing tool), however, stopped due to a very low

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Marketing Mix Leads to 120% Increase in Sales

ISSUE: Pushing the Envelope, Inc. (PTE) was the agency of record for Zoomers, an indoor/outdoor family entertainment center offering a large assortment of games, rides, and attractions specifically for children 5 to 15 years of age, and some activities for adults or older teenagers. In 2019, Zoomers celebrated its 7th annual

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Record Revenue Increase Created with Strategic Marketing

ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make

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