
The Dubin Center
The Alvin A. Dubin Alzheimer’s Resource Center contracted Pushing the Envelope to rebrand the organization to The Dubin Center. Efforts focused on simply explaining what the organization provides – a place where no one faces dementia alone. Pushing the Envelope also made sure to leverage the deep purple color recognized as an Alzheimer’s cause color and employed the organization’s tagline (Where no one faces dementia alone) creating a brand that’s more easily memorable.