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social media

3 Key Features of Facebook Creator Studio

Social media is dynamic, which is part of its charm. It’s important, however, to constantly stay on top of the latest updates, features, and trends. That’s why we want to share about Facebook Creator Studio and why it’s fast becoming the must-have tool for brands and businesses.  Keep reading to learn

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9 Tips for Creating Engaging Video Content – that Converts

In the ever-changing world of social media, video content is growing to be very popular and engaging. More than ever, brands and businesses are utilizing a variety of video content across social media platforms and getting significant results.  According to Buffer, people are watching more than 100 million hours of

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5 Tips for Boosting Engagement on Instagram via Stories

Instagram Stories are becoming increasingly popular with marketers and brands, which is why boosting engagement is so important; but what are some best practices for ensuring your Stories are not only seen but also produce high engagement? According to Later, Stories generate more than 500,000 views daily. This makes it

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3 Key Social Media Trends in 2020

Social media is changing every day. New features and trends seem to always be on the rise leaving digital marketers to constantly adapt to ensure content follows best practices and is aligned with current trends. This year in particular has spurred various changes and new trends within the marketing and

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3 New Instagram Updates You Should Know About

Since its inception in 2010, Instagram has become much more than an app used simply for uploading, editing, and sharing visually engaging photos and videos. It has evolved, frequently adding new features and updates to enhance user experience. Today, Instagram offers a lot more when it comes to supporting businesses

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Understanding the 3 Facebook Advertising Objectives

Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising, specifically Facebook advertising, offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for

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3 Tips for Effectively Using Emojis

From the simple smiley face to the now 3,664 other emojis that exist in the Unicode Standard (according to emojipedia.org), these little symbols have been adding emotion (hence the name), personality, and sometimes confusion to writing for more than 20 years. In celebration of World Emoji Day on July 17,

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YouTube Combatting Misinformation

In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then

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3 Strategies to Help Kickstart Your Reopening

Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for.  Whether your business has already reopened, is set to reopen soon, or remains temporarily

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