By: Samantha Scott, APR Yes, we’re in the holiday time of year and it seems like everyone is talking about donations, end of year giving and helping the needy. We are too. Beyond doing something good for someone else or “paying it forward,” there is value in getting involved in the community from a business perspective. Doing community service projects, …
The Media Pitch: How To Tell Your Story
Do you have an event or story that you would LOVE the media to pick up, but you’re not sure how to get their attention? With so much going on in the news on a day to day basis, it is important that your event or story stands out from the crowd. Here are some key points to getting your …
4 Tips for Working with Journalists
The first thing to keep in mind is that journalists, whether print, TV or even bloggers, are just people – like you and me. For many people unfamiliar with working with media, making a pitch call or coordinating an interview can be nerve wracking. Before you make a call, take a deep breath and try to relax. Think of the …