It's been said that an image can speak a thousand words, but one word, "thanks," can also cover quite a lot of ground. As we move faster as a culture every day the simple act of saying "thank you" often gets lost in the shuffle, along with manners and more,
By: Samantha Scott, APR In this week's blog I'm going to focus on some internal things we can all do to better our chances of customer/client satisfaction and positive interactions with media - i.e. PR or public relations. In the end, we (businesses and business owners) are only as good
By: Samantha Scott, APR Life doesn't come with a manual, nor do many of our jobs, so here's my gift to you this holiday season - three quick and easy tips to help avoid some unnecessary, potentially embarrassing, definitely unprofessional moments. Consider it an early Christmas present! Plan I know,
By: Samantha Scott, APR Yes, we're in the holiday time of year and it seems like everyone is talking about donations, end of year giving and helping the needy. We are too. Beyond doing something good for someone else or "paying it forward," there is value in getting involved in
Do you have an event or story that you would LOVE the media to pick up, but you're not sure how to get their attention? With so much going on in the news on a day to day basis, it is important that your event or story stands out from
The first thing to keep in mind is that journalists, whether print, TV or even bloggers, are just people - like you and me. For many people unfamiliar with working with media, making a pitch call or coordinating an interview can be nerve wracking. Before you make a call, take