Online Reputation Management & Yelp Online reputation management is a significant facet of digital PR and must be monitored and maintained accordingly. In the modern digital age, many consumers turn to online resources and websites to search for local businesses to accommodate their needs and wants. This is why having a positive online reputation is essential as it increases your …
Staying Up to Date on Social Media
Social media can mean many things to many people, but it’s without a doubt an important tool for your business. It’s inexpensive, engaging, and can be fun if done in the right way. Staying up to date on social media such as Facebook, Instagram, Twitter, LinkedIn, and other platforms allows you the opportunity to build a relationship and connect with …
Putting Fun in Your Marketing
When it comes time to think about how to position your next marketing campaign, you have lots of options. You could go with something short, simple and sweet, or lots of complex images and intense messaging, or go the serious route. Have you ever considered, though, having a little bit of fun? Inserting humor is a powerful way to engage …
Consistency and Brand Standards
What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this blog post, we’ll talk a little bit about what branding …
Measuring the Success of Your Holiday Marketing
Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …
Time to “Fall” Out of These Five Bad Marketing Habits
Happy Fall! This time of year, it’s all about the cooler weather (even if it is only 5 or 10 degrees cooler here in Florida!), the start of our busy seasons and of course, pumpkin spice. While you’re sipping your PSL, take a moment to consider any bad marketing strategy habits you may have picked up… To get you started, …
Grab Their Attention with Graphic Appeal
At a time where the average person is exposed to (bombarded by) thousands of advertisements every week, a graphic helps you must say more in less time in an increasingly compelling way. Your story can no longer be told solely with text; as technology develops you must adapt to ensure your messages are heard amongst your competition. The simplest way …
Yes, you CAN and you SHOULD measure that
How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes qualitative measures alone don’t …
Graphic Design Best Practices
In the age of all-things-digital, visual content reigns supreme. While video popularity is on the rise, graphic design still proves to be a key player in compelling readers and viewers to build a relationship with your brand. If you don’t yet have a working knowledge of graphic design basics, here are some simple rules to follow to make sure you’re …
High Resolution Images vs. Low Resolution Images
Often times when dealing with print media you will repeatedly hear “high resolution” or “low resolution.” What is image resolution? Image resolution is the detail an image holds. “Why does that matter? My image is great quality!” That may hold true on your computer screen, but transitioning between different mediums affects the quality of an image. Digital and print are …