Your internal audiences are your core ambassadors. They have to be recognized and supported.
What is communicated internally (to employees, shareholders, etc.) is just as important as what is communicated externally (to consumers and the public). Your company is made up of people, and they should be your first brand ambassadors. As such—they need to be involved in your decision making process. Your brand ambassadors need to be communicated with and listened to.
Start communicating better with your staff to begin communicating better with your consumers.
We can help you develop and implement an internal communication plan with your staff that will support all your other marketing efforts. From an internal newsletter or annual report to an online forum, our team can help get your company on the right path.