Let our specialized Internet Marketing team develop a strategic campaign that ensures success for your brand online.
Through working with our clients, we find many of them share common concerns:
- There are so many social media websites, all which take time to develop and manage.
- There are so many companies using social media out there, and most of them are doing it wrong.
- Social Media needs to be measured, just like everything else.
Our approach to all creative projects is to first learn as much as possible about the target audience, and then develop creative strategies to reach that audience. A social media content strategy involves determining how to best communicate with audiences via engaging content. Then we measure and optimize that content over time for improved results.
The big difference with social media is the way we balance value-added content with promotional content. We advocate a 4:1 or 80:20 ratio. This means that for every 4 posts that contain value-added, useful information, we recommend sharing only 1 sales or promotional post. The reason: if you share four posts that make your target audience’s life easier or more enjoyable, they will be much more responsive when you have a sale or promotion to share. It’s the concept of reciprocity.
The reason we place such a focus on engagement is because it’s what really matters. There’s no point in having an audience of 200,000 if only a small percentage of that audience is actually listening and participating. Our approach is simple: strategic social media content that has a high proportion of engagement-related posts. The result is an active online community that doesn’t just follow your brand – they champion your brand.
Contact us today to let Pushing the Envelope apply our award-winning approach to your social media presence.
“Samantha Scott and her team know how to identify newsworthy stories within your business and get those stories published and in front of potential customers.” Michael Wynn, President
Sunshine Ace Hardware