Compass is an a la carte solution for marketing. Below you’ll find details for each of our five kits and the levels provided – basic, intermediate, and advanced. There’s even an FAQ section just in case you have questions. Take a look to find the right kit for your business or non-profit.
Public Relations
Basic
$500
Per Month- 1 news release per month
- Web calendar postings in market for events
(2 events, 5 sites max) OR 1 additional news release - Media monitoring, coverage compilation and delivery
Intermediate Best value
$850
Per Month- 2 news releases per month
- Web calendar postings in market for events
(2 events, 5 sites max) - Media monitoring, coverage compilation and delivery
- Online reputation management – weekly check, response publishing and monthly performance tracking
Advanced
$1,250
Per Month- 2 news releases per month
- Web calendar postings in market for events
(2 events, 5 sites max) - Media monitoring, coverage compilation and delivery
- Online reputation management – weekly checks, response publishing and monthly performance tracking
- In-market and industry editorial calendar research and pitching
Social Media
Basic
$500
Per Month- 2 profiles
- 8 posts per month
- 1 video per month,
2 minutes max in length - Monthly progress report
Intermediate best value
$750
Per Month- 3 profiles
- 20 posts per month
- 1 video per month,
2 minutes max in length - Monthly progress report
Advanced
$1,250
Per Month- 5 profiles
- 30 posts per month
- 2 videos per month, 2 minutes max in length
- 1 Advertising campaign
(Setup, production and measurement, 30-day campaign, ad cost not included) - Audience outreach
- Monthly progress report
Email Marketing
Basic
$400
Per Month- 1 email per month – newsletter or special announcement
- Content suggestions, image selection (optional) and placement, copy editing, database updates (content provided by client)
- Monthly progress report
Intermediate
$750
Per Month- 1 email (newsletter) per month,
3 article blocks max - Content suggestions, image selection (optional) and placement, copy editing, database updates (content provided by client)
- 2 standalones, special announcements per month
- Database / List development consultation
- Monthly progress report
Advanced best value
$950
Per Month- 1 email (newsletter) per month,
3 article blocks max - Content suggestions, image selection (optional) and placement, copy editing, database updates (content provided by client)
- 1 standalone, special announcement per month
- Database / List development consultation and production
- Landing Page creation (1)
- Monthly progress report
Website
Basic best value
$400
Per Month- Website heat map report
- Behavior tracking and change recommendations
- Monthly progress report
Intermediate
$750
Per Month- Website heat map report
- Content Optimization for
Search Engine Optimization
(2 pages per month) - 1 landing page per month
- Monthly progress report
Advanced
$1,000
Per Month- Website heat map report
- Content Optimization for Search Engine Optimization (3 pages per month) and keyword ranking report
- 2 landing pages per month
- Conversion funnel tracking & optimization consultation
- Monthly progress report
Blog
Basic
$400
Per Month- Produce content schedule
– Based on your areas of focus or your Strategy Sheet (if applicable) - Draft and publish 2 blog posts per month, 250-400 words each
– 100% original, custom content - Monthly progress report
Intermediate best value
$700
Per Month- Produce content schedule
– Based on your areas of focus or your Strategy Sheet (if applicable) - Draft and publish 2 blog posts per month, 400-600 words each
– 100% original, custom content - Traffic and keyword analysis
- Monthly progress report
Advanced
$1,000
Per Month- Produce content schedule
– Based on your areas of focus or your Strategy Sheet (if applicable) - Draft and publish 4 blog posts per month, 400-600 words each
– 100% original, custom content - Traffic and keyword analysis
- Google Webmaster Tools monitoring
- Social media / promotional copy (short and long)
- Monthly progress report