Florida Literacy Council – Open Books, Open Minds
@ South Seas Island Resort
May 12 @ 8:15 am – 10:45 am
Samantha Scott, APR will be presenting at the Florida Literacy Council’s 33rd Annual Literacy Conference. Sharing tips on how to best utilize digital marketing, attendees will learn how expand their reach and improve their ROI.
Bonita Springs YP Summit – Giving and Getting: Making Mutually Beneficial Connections
@ Florida SouthWestern State College
May 12 @ 12:30 pm – 6:00 pm
Samantha Scott, APR, will join hundreds of young professionals from around Southwest Florida for an afternoon of inspiration and business development. She’ll be one of the presenters at the 2017 In Your Future YP Summit. Her presentation,Giving and Getting: Making Mutually Beneficial Connections, will be on how newcomers to the area can develop new connections, make new friends – and ...
J. N. Ding Darling National Wildlife Refuge Friends Group
@ West Wind Hotel
Jun 8 @ 10:45 am – 12:00 pm
Samantha Scott, APR, will be presenting on social media for fundraisers… how to be use the channels, optimize and track them to tell your nonprofit’s story and generate donations.
Beverage Alcohol Retailers Conference
@ Minneapolis, MN
Jun 13 @ 3:15 pm – 4:15 pm
At the annual BARC event, Samantha Scott, APR will discuss how retailers can best communicate with customers using email marketing and social media.
Jun 22 @ 4:00 pm – 6:00 pm
Samantha Scott, APR will participate in a panel discussion designed to help attendees stand out in their field or profession, boost their credibility, and combine their philanthropic interests with their business goals. Co-panelists include: Jeanne Sweeney, Yolanda Flournah-Perkins, and Hope Daley. It’s hosted by Erica Castner, the Queen of Results.
Measuring Event Success with the Association of Florida Colleges
@ Florida SouthWestern University
Jul 19 @ 3:00 pm – 4:00 pm
Samantha Scott, APR will be presenting to members of the Association of Florida Colleges from around the state on the topic of measuring event success. With the need for events comes the need for performance tracking. Attendees will learn how to set themselves up for success from planning to execution and actionable ways to measure their efforts afterward. The Association ...
Women’s Leadership Conference
@ The Westin Cape Coral Resort at Marina Village
Aug 18 @ 7:30 am – 4:00 pm
Samantha Scott, APR will be presenting at the 5th Annual Women’s Leadership Conference. Her presentation will be on Community Engagement – good for you, good for your company, good for the community. She will present four times throughout the day-long event.
Building a Culture for 5 Star Customer Service
@ Sanibel Harbour Marriott Resort & Spa
Aug 23 @ 12:00 pm – 1:00 pm
At the Greater Fort Myers Chamber of Commerce’s 2017 Business Building Symposium, Samantha Scott, APR will participate in a panel discussion about how to create a culture of top-performing customer service along side John Greene, partner, Scott Fischer Enterprises. The pair will discuss their experiences as it relates to working with the Harley-Davidson brand, locally and around the country. According to ...
RV Dealers International Convention/Expo
@ Bally's Las Vegas
Nov 8 – Nov 9 all-day
For the second time Samantha Scott, APR will be a featured presenter at the RV Dealers International Conference/Expo presented by The National RV Dealers Association and RVDA Canada. Samantha will be presenting on three topics with one presentation Wednesday, Nov. 8 and the other two on Thursday, Nov. 9. Her sessions will include: – Do you know your unique value ...
Business Ethics
@ Florida Gulf Coast University
Nov 30 @ 6:00 pm – 7:15 pm
Show me the Social Media Money at MDCE
@ Orange County Convention Center
Dec 11 @ 8:15 am – 11:15 am
Social media is still a hot topic as it relates to dealership marketing; however, there is a lot of confusion about how to effectively use it and determine its value. In this workshop, Samantha Scott, APR, will ensure attendees go beyond just posting to Facebook and Instagram and learn advanced skills for: Matching performance results to goals, objectives, and budgets ...
Moving Inventory Through Positioning and Promotion at MDCE
@ Orange County Convention Center
Dec 12 @ 10:30 am – 11:45 am
Moving inventory is the name of the game, but did you know that how you present it could be holding you back? In this session, attendees will learn from Samantha Scott, APR, how to best position their inventory and promote it including: Photography best practices, descriptions and positioning (keywords to promote consideration/buying), targeted outreach – existing customer base and new ...
FPRA Southwest Florida – Social Media for Business Growth
@ Holiday Inn Airport-GCTC
May 22 @ 11:30 am – 1:00 pm
A past president of this chapter, Samantha Scott, APR, will present at the Southwest Florida chapter of the Florida Public Relations Association (FPRA) on the power of social media for business growth. Social media use by businesses is no longer optional or uncommon, however, using it as a definitive business driver is. Attendees will learn how to create content that ...
Jun 3 – Jun 5 all-day
At the 2018 BARC event Samantha Scott, APR will present on “The Importance of Building Your Brand”. Retailers from around the country will attend the conference to learn new ways of improving their brand, service and bottom line. In Samantha’s session she’ll explain the importance of creating a Unique Selling/Value Proposition to do all of the above.
Storytime: Reaching Millennials with Content
@ Paris Hotel, Las Vegas
Nov 7 @ 3:15 pm – 4:15 pm
For the third time, Samantha Scott, APR will be a presenter at the esteemed RVDA International Conference and Expo in Las Vegas. In this session, Samantha will share how dealers can reach and convert millennial customers with quality content.
Click Currency: Guide to Remarketing
@ Paris Hotel, Las Vegas
Nov 8 @ 9:00 am – 10:00 am
For the third time, Samantha Scott, APR will be a presenter at the esteemed RVDA International Conference and Expo in Las Vegas. In this session, Samantha will speak on remarketing, educating attendees on how to use this powerful tool to convert warm leads into buyers.