Business Ethics
@ Florida Gulf Coast University
Nov 30 @ 6:00 pm – 7:15 pm
Show me the Social Media Money at MDCE
@ Orange County Convention Center
Dec 11 @ 8:15 am – 11:15 am
Social media is still a hot topic as it relates to dealership marketing; however, there is a lot of confusion about how to effectively use it and determine its value. In this workshop, Samantha Scott, APR, will ensure attendees go beyond just posting to Facebook and Instagram and learn advanced skills for: Matching performance results to goals, objectives, and budgets ...
Moving Inventory Through Positioning and Promotion at MDCE
@ Orange County Convention Center
Dec 12 @ 10:30 am – 11:45 am
Moving inventory is the name of the game, but did you know that how you present it could be holding you back? In this session, attendees will learn from Samantha Scott, APR, how to best position their inventory and promote it including: Photography best practices, descriptions and positioning (keywords to promote consideration/buying), targeted outreach – existing customer base and new ...
FPRA Southwest Florida – Social Media for Business Growth
@ Holiday Inn Airport-GCTC
May 22 @ 11:30 am – 1:00 pm
A past president of this chapter, Samantha Scott, APR, will present at the Southwest Florida chapter of the Florida Public Relations Association (FPRA) on the power of social media for business growth. Social media use by businesses is no longer optional or uncommon, however, using it as a definitive business driver is. Attendees will learn how to create content that ...
Jun 3 – Jun 5 all-day
At the 2018 BARC event Samantha Scott, APR will present on “The Importance of Building Your Brand”. Retailers from around the country will attend the conference to learn new ways of improving their brand, service and bottom line. In Samantha’s session she’ll explain the importance of creating a Unique Selling/Value Proposition to do all of the above.
Storytime: Reaching Millennials with Content
@ Paris Hotel, Las Vegas
Nov 7 @ 3:15 pm – 4:15 pm
For the third time, Samantha Scott, APR will be a presenter at the esteemed RVDA International Conference and Expo in Las Vegas. In this session, Samantha will share how dealers can reach and convert millennial customers with quality content.
Click Currency: Guide to Remarketing
@ Paris Hotel, Las Vegas
Nov 8 @ 9:00 am – 10:00 am
For the third time, Samantha Scott, APR will be a presenter at the esteemed RVDA International Conference and Expo in Las Vegas. In this session, Samantha will speak on remarketing, educating attendees on how to use this powerful tool to convert warm leads into buyers.