LinkedIn for Business
@ Crowne Plaza Hotel at Bell Tower
Apr 15 @ 8:00 am – 9:00 am
Vanessa Fernandez, Senior Communication Coordinator, will present how to use LinkedIn to expand your network and your business. The presentation will include tips for enhancing your personal profiles, ways to add value to your business profile and best practices for using the site to drive more business. A perfect way to start your day!
Branding & Social Media
@ Palmetto Pine Country Club
Apr 21 @ 11:00 am – 12:00 pm
Branding & Social Media for Real Estate Professionals Attendees will learn about the importance of branding themselves as real estate professionals, as well as best practices and tools available to them and how to fully leverage them from Tiffany Whitaker, APR, Director of Business Development and Client Services. This event is being hosted by the Women’s Council of Realtors Cape ...
Be Good at Doing Good – Marketing Communication: Planning to Succeed
@ Embassy Suites Estero
May 12 @ 8:00 am – 11:00 am
Marketing Communication: Planning to Succeed Samantha Scott, APR, President will be presenting tips for developing a marketing plan to non-profit attendees at the Florida Public Relations Association Southwest Florida Chapter’s “Be Good at Doing Good” event. As a former president of the organization and past “Be Good” event speaker, Samantha will focus on providing valuable, applicable tips to help local ...
Power Hour – Facebook Advertising
@ Pushing the Envelope, Inc.
May 19 @ 4:30 pm – 6:00 pm
Lisa Murray, Communication Strategist, will be presenting “Facebook Advertising for Business: Strategies for Success”. Attendees will learn how to: Identify target audience members and ad objectives, creative tips and tools for dynamic, eye-catching ads, and strategic ways to track target audience members using custom pixels. Attendance is complimentary as Power Hour is designed as a community service program, but space ...
Get Connected Luncheon – Social Media
@ Pelican Preserve
Jun 16 @ 11:30 am – 1:15 pm
Presented by the Greater Fort Myers Chamber of Commerce, “the objective of the event is for professionals to increase their business acumen or personal knowledge on one of fifteen different topics related to social media. Attendees will have the chance to sit with the key industry expert of their choice to help establish a better understanding of the topic as ...
Top 10 Apps for Today’s PR Pro
@ Innisbrook, A Salamander Golf & Spa Resort
Aug 9 @ 12:55 pm – 2:05 pm
With hundreds of thousands of apps available and new ones being launched daily, how do you keep up, let alone master them? Which ones are worthwhile and how can you fully leverage them? In this session Samantha Scott, APR will help attendees learn about the top 10 apps for public relations professionals and how-to tips to implement them – and ...
Top 10 Apps for Today’s PR Pro
@ Innisbrook, A Salamander Golf & Spa Resort
Aug 9 @ 2:20 pm – 3:00 pm
With hundreds of thousands of apps available and new ones being launched daily, how do you keep up, let alone master them? Which ones are worthwhile and how can you fully leverage them? In this session Samantha Scott, APR will help attendees learn about the top 10 apps for public relations professionals and how-to tips to implement them – and ...
Oct 6 @ 12:45 pm – 1:30 pm
Powersports DEALER Seminars
@ Orange County Convention Center
Oct 14 @ 1:15 pm – 2:00 pm
Back for the third time, Samantha Scott, APR will be co-presenting at AIMExpo 2016 this year with mobile marketing leader, Ron Cariker of 7 Media Group. This is the American International Motorcycle Expo. The duo will be presenting “Mobile Marketing Solutions for Every Dealership Department” to motorsports leaders and marketers from around the world.
Marine Dealer Conference and Expo
@ Orange County Convention Center
Dec 6 all-day
Samantha Scott, APR, President of Pushing the Envelope will be presenting for the third year in a row at the Marine Dealer Conference and Expo put on by the Marine Retailers Association of the Americas. She will host three sessions. Dealership Events Done Right Pre-Conference Workshop | 8:15AM – 11:30AM Odds are you’re probably holding events at your dealership ...
Planned Giving Council of Lee County – Social Media
@ Blue Coyote at Caloosa Yacht & Racquet Club
Mar 23 @ 11:30 am – 1:00 pm
Samantha Scott, APR will present on the topic of social media to Lee County’s leading non-profit professionals.
3x the Success at The RocketLounge, Part 1
@ The RocketLounge
Mar 28 @ 5:30 pm – 8:00 pm
Pushing the Envelope, Inc. has partnered with The RocketLounge (TRL) to support startups and small businesses in Southwest Florida. Samantha Scott, APR, President of Pushing the Envelope, will be presenting a series on marketing for startups and small businesses entitled ‘3x The Success’ at TRL’s FanClub networking events in March, April, and May. In this first session, Samantha will present on Planning to Succeed: Putting your marketing plan together.
FPRA FGCU Student Chapter Meeting
@ Florida Gulf Coast University
Mar 29 @ 7:00 pm – 8:00 pm
Diana Leadley, Senior Communication Coordinator, is participating in this monthly meeting of the student chapter of the Florida Public Relations Association at FGCU. The topic is the local market, the types of clients we have, and the work we do for them, as well as the difference between working at a firm and working in-house. Additionally, she and the other panelists will share ...
Women in Business – Love Your Locals
@ Red Door Photography
Apr 5 @ 4:00 pm – 6:00 pm
In preparation for the summertime slow down in Southwest Florida, join Samantha Scott, APR as she shares tips for loving your locals along with a representative from the Lee County Visitor and Convention Bureau. Reward your patrons, create new ones and do more than “get by” this summer. Hosted by the Greater Fort Myers Chamber of Commerce the presentation will ...
3x the Success at The RocketLounge – Part 2
@ The RocketLounge
Apr 26 @ 5:30 pm – 8:00 pm
Pushing the Envelope, Inc. has partnered with The RocketLounge (TRL) to support startups and small businesses in Southwest Florida. Samantha Scott, APR, President of Pushing the Envelope, will be presenting a series on marketing for startups and small businesses entitled ‘3x The Success’ at TRL’s FanClub networking events in March, April, and May. In this second session, Samantha will present on Marketing for a New Buying Process: Standing out on a ...
Florida Literacy Council – Open Books, Open Minds
@ South Seas Island Resort
May 12 @ 8:15 am – 10:45 am
Samantha Scott, APR will be presenting at the Florida Literacy Council’s 33rd Annual Literacy Conference. Sharing tips on how to best utilize digital marketing, attendees will learn how expand their reach and improve their ROI.
Bonita Springs YP Summit – Giving and Getting: Making Mutually Beneficial Connections
@ Florida SouthWestern State College
May 12 @ 12:30 pm – 6:00 pm
Samantha Scott, APR, will join hundreds of young professionals from around Southwest Florida for an afternoon of inspiration and business development. She’ll be one of the presenters at the 2017 In Your Future YP Summit. Her presentation,Giving and Getting: Making Mutually Beneficial Connections, will be on how newcomers to the area can develop new connections, make new friends – and ...
3x the Success at The RocketLounge – Part 3
@ The RocketLounge
Jun 6 @ 5:30 pm – 7:00 pm
Pushing the Envelope, Inc. has partnered with The RocketLounge (TRL) to support startups and small businesses in Southwest Florida. In their first collaboration, Samantha Scott, APR, President of Pushing the Envelope, will be presenting a series on marketing for startups and small businesses entitled ‘3x The Success’ at TRL’s FanClub networking events in March, April, and May. In the last presentation in the series, Samantha will present on Digital Marketing: Definitions and foundations of success.
J. N. Ding Darling National Wildlife Refuge Friends Group
@ West Wind Hotel
Jun 8 @ 10:45 am – 12:00 pm
Samantha Scott, APR, will be presenting on social media for fundraisers… how to be use the channels, optimize and track them to tell your nonprofit’s story and generate donations.
Beverage Alcohol Retailers Conference
@ Minneapolis, MN
Jun 13 @ 3:15 pm – 4:15 pm
At the annual BARC event, Samantha Scott, APR will discuss how retailers can best communicate with customers using email marketing and social media.
Jun 22 @ 4:00 pm – 6:00 pm
Samantha Scott, APR will participate in a panel discussion designed to help attendees stand out in their field or profession, boost their credibility, and combine their philanthropic interests with their business goals. Co-panelists include: Jeanne Sweeney, Yolanda Flournah-Perkins, and Hope Daley. It’s hosted by Erica Castner, the Queen of Results.
Measuring Event Success with the Association of Florida Colleges
@ Florida SouthWestern University
Jul 19 @ 3:00 pm – 4:00 pm
Samantha Scott, APR will be presenting to members of the Association of Florida Colleges from around the state on the topic of measuring event success. With the need for events comes the need for performance tracking. Attendees will learn how to set themselves up for success from planning to execution and actionable ways to measure their efforts afterward. The Association ...
Women’s Leadership Conference
@ The Westin Cape Coral Resort at Marina Village
Aug 18 @ 7:30 am – 4:00 pm
Samantha Scott, APR will be presenting at the 5th Annual Women’s Leadership Conference. Her presentation will be on Community Engagement – good for you, good for your company, good for the community. She will present four times throughout the day-long event.
Building a Culture for 5 Star Customer Service
@ Sanibel Harbour Marriott Resort & Spa
Aug 23 @ 12:00 pm – 1:00 pm
At the Greater Fort Myers Chamber of Commerce’s 2017 Business Building Symposium, Samantha Scott, APR will participate in a panel discussion about how to create a culture of top-performing customer service along side John Greene, partner, Scott Fischer Enterprises. The pair will discuss their experiences as it relates to working with the Harley-Davidson brand, locally and around the country. According to ...
Spader Business Management – Principles of Marketing
@ Ft. Lauderdale, FL
Sep 26 @ 3:00 pm – 5:00 pm
RV Dealers International Convention/Expo
@ Bally's Las Vegas
Nov 8 – Nov 9 all-day
For the second time Samantha Scott, APR will be a featured presenter at the RV Dealers International Conference/Expo presented by The National RV Dealers Association and RVDA Canada. Samantha will be presenting on three topics with one presentation Wednesday, Nov. 8 and the other two on Thursday, Nov. 9. Her sessions will include: – Do you know your unique value ...
Business Ethics
@ Florida Gulf Coast University
Nov 30 @ 6:00 pm – 7:15 pm
Show me the Social Media Money at MDCE
@ Orange County Convention Center
Dec 11 @ 8:15 am – 11:15 am
Social media is still a hot topic as it relates to dealership marketing; however, there is a lot of confusion about how to effectively use it and determine its value. In this workshop, Samantha Scott, APR, will ensure attendees go beyond just posting to Facebook and Instagram and learn advanced skills for: Matching performance results to goals, objectives, and budgets ...
Moving Inventory Through Positioning and Promotion at MDCE
@ Orange County Convention Center
Dec 12 @ 10:30 am – 11:45 am
Moving inventory is the name of the game, but did you know that how you present it could be holding you back? In this session, attendees will learn from Samantha Scott, APR, how to best position their inventory and promote it including: Photography best practices, descriptions and positioning (keywords to promote consideration/buying), targeted outreach – existing customer base and new ...
FPRA Southwest Florida – Social Media for Business Growth
@ Holiday Inn Airport-GCTC
May 22 @ 11:30 am – 1:00 pm
A past president of this chapter, Samantha Scott, APR, will present at the Southwest Florida chapter of the Florida Public Relations Association (FPRA) on the power of social media for business growth. Social media use by businesses is no longer optional or uncommon, however, using it as a definitive business driver is. Attendees will learn how to create content that ...