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Aug
23
Wed
Building a Culture for 5 Star Customer Service @ Sanibel Harbour Marriott Resort & Spa
Aug 23 @ 12:00 pm – 1:00 pm
Building a Culture for 5 Star Customer Service @ Sanibel Harbour Marriott Resort & Spa | Fort Myers | Florida | United States

At the Greater Fort Myers Chamber of Commerce’s 2017 Business Building Symposium, Samantha Scott, APR will participate in a panel discussion about how to create a culture of top-performing customer service along side John Greene, partner, Scott Fischer Enterprises. The pair will discuss their experiences as it relates to working with the Harley-Davidson brand, locally and around the country.

According to event organizers, the overall theme of the day is driving customer delight. Customer service is a means of creating a differentiated experience amongst a sea of commodity services.  Only an elite few brands have established cultures that exude the level of service that others admire.

Nov
30
Thu
Business Ethics @ Florida Gulf Coast University
Nov 30 @ 6:00 pm – 7:15 pm

The 2017 Uncommon Friends Business Ethics Award recipient, Samantha Scott, APR, will present on how PTE integrates ethics into their operations to Dr. Eric Dent’s business ethics class. Dr. Dent is the endowed chair in ethics by the Uncommon Friends Foundation.

Dec
12
Tue
Moving Inventory Through Positioning and Promotion at MDCE @ Orange County Convention Center
Dec 12 @ 10:30 am – 11:45 am
Moving Inventory Through Positioning and Promotion at MDCE @ Orange County Convention Center | Orlando | Florida | United States

Moving inventory is the name of the game, but did you know that how you present it could be holding you back? In this session, attendees will learn from Samantha Scott, APR, how to best position their inventory and promote it including: Photography best practices, descriptions and positioning (keywords to promote consideration/buying), targeted outreach – existing customer base and new customers, digital tips covering email, social media and forums, plus more!

Nov
7
Wed
Storytime: Reaching Millennials with Content @ Paris Hotel, Las Vegas
Nov 7 @ 3:15 pm – 4:15 pm

For the third time, Samantha Scott, APR will be a presenter at the esteemed RVDA International Conference and Expo in Las Vegas. In this session, Samantha will share how dealers can reach and convert millennial customers with quality content.