By: Samantha Scott, APR In today's economic climate, characterized by high interest rates, national debt discussions, and consumer pullback, businesses face significant challenges. However, this is also a time of opportunity for business leaders who can adapt their marketing strategies effectively. One key approach recommended by leading economists (interesting that
By: Yliana Vilella Public relations often involves diverse influences and perspectives - both by the initiators and certainly among the audiences. From crafting compelling narratives to navigating complex communication strategies, women have long played a central role in contributing to the public relations landscape. Their natural leadership strengths in authenticity,
By: Ellie Marchiori Now is the perfect time for businesses to engage in some spring cleaning for their marketing. Just as we declutter our homes and embrace a fresh start, your marketing strategies deserve the same attention. Follow these five steps to revitalize your marketing approach for growth and success
By: Yliana Vilella When planning communication, companies often focus on external stakeholders – clients and customers. However, one key audience frequently overlooked is the internal audience – the employees and stakeholders within the organization and critical messaging vital to their involvement and understanding. Internal communication also plays a crucial role
By: Ellie Marchiori Valentine’s Day isn’t just about hearts and flowers; it’s an opportunity for businesses to deepen their connection with customers. In the world of marketing, understanding the psychology behind customer relationships is crucial. What truly appeals to customers, and how can businesses build and maintain these connections effectively?
Yes, ChatGPT came up with that title… It’s amazing what AI (artificial intelligence) can do and how far it’s come in just one year. At its core, marketing hasn’t changed since its inception. The core theory applies – know your target audience, provide them with an appealing offer for a
If you get asked, “Who are you marketing to?” or “Who are you trying to reach?” You may have a simple answer to this: “My customers.” However, it isn’t always that simple. There are many factors that should be considered when developing audience profiles and communicating with them. Before you
The news is hungry, and they are always looking for the next best story. This could be good or bad for your brand. Either way, a good relationship with the local media and proper media training are critical to success. The news has taken many shapes over the years. With
As a certified women-owned and led small business, our team at Pushing the Envelope recognizes the importance of National Women's Small Business Month to highlight the advancements made by women in business and celebrate women business owners. According to the U.S. Small Business Administration (SBA), in 2019, women-owned businesses represented 42%