Since its inception in 2010, Instagram has become much more than an app used simply for uploading, editing, and sharing visually engaging photos and videos. It has evolved, frequently adding new features and updates to enhance user experience. Today, Instagram offers a lot more when it comes to supporting businesses and helping them expand their presence online. As a business …
Understanding the 3 Facebook Advertising Objectives
Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising, specifically Facebook advertising, offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending …
5 Tips for an Effective Email Marketing Strategy
Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business. Now more than ever, as we continue to navigate the COVID-19 pandemic, email marketing is a very important …
3 Tips for Effectively Using Emojis
From the simple smiley face to the now 3,664 other emojis that exist in the Unicode Standard (according to emojipedia.org), these little symbols have been adding emotion (hence the name), personality, and sometimes confusion to writing for more than 20 years. In celebration of World Emoji Day on July 17, we’re offering three quick tips on how to effectively and …
YouTube Combatting Misinformation
In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then upload videos on any topic, a lot of misinformation can …
3 Strategies to Help Kickstart Your Reopening
Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for. Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …
3 Things to Consider Before Rebranding
In 2007, retail giant, Wal-Mart did away with its “Always Low Prices” tagline, replacing it with “Save Money. Live Better.” According to a Business Insider article, this rebranding and marketing initiative was done in an effort to “put a positive spin on the company’s reputation for selling merchandise at rock bottom prices” and likely attract a broader consumer base. The …
5 Tips for Creating Video Using an iPhone/Smartphone
Did you know the average attention span is less than 7 seconds? That’s how little time you have to capture your audience and give them a reason to stick with you. Enter the power of video in your content development plans. Content development is an essential component of the digital communication process. Often times, it’s easy to get wrapped up …
3 Reasons to Use Infographics Plus Tips for Creating Them
Infographics, images depicting data or stats, are used frequently by businesses and organizations both in print and on digital mediums as well. They offer clear, effective, and artistic ways to display information, statistics, and other data so that the content can be more easily digested by readers. Lately, infographics have been a popular way to communicate important information and safety …
5 Time-Saving Social Media Tips
By: Lauren Boyce, Intern You likely understand and recognize the importance of building a credible online presence for your business through social media. What you might not have realized was how much time, effort, and money creating meaningful social media content can require. When your small business begins using social media as a primary part of your marketing plan, it’s …