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Measuring the Success of Your Holiday Marketing

Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that

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Ten Tips for Being a Successful Woman in Business

The month of October is recognized as National Women’s Small Business month, so we would like to take a moment to shine a special spotlight on all of the amazing, successful women in business and entrepreneurs alike. In the United States alone, 39% of small businesses are owned by women,

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Time to “Fall” Out of These Five Bad Marketing Habits

Happy Fall! This time of year, it’s all about the cooler weather (even if it is only 5 or 10 degrees cooler here in Florida!), the start of our busy seasons and of course, pumpkin spice. While you’re sipping your PSL, take a moment to consider any bad marketing strategy

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How to Build and Maintain Your Reputation

Owning your own business is all about following strategies – an operational strategy, financial strategy, marketing strategy…the list goes on. One thing you may leave off that list, but shouldn’t, is a reputation strategy. Whether your business is large or small and regardless of the industry you’re in, the way

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Grab Their Attention with Graphic Appeal

At a time where the average person is exposed to (bombarded by) thousands of advertisements every week, a graphic helps you must say more in less time in an increasingly compelling way. Your story can no longer be told solely with text; as technology develops you must adapt to ensure

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Yes, you CAN and you SHOULD measure that

How many times have you had a great idea, went with it, and then thought - "hmm, I'm not sure if that really paid off. I 'think' it did, but I can't be certain." Or maybe you're in marketing director role and you have to report to the C-suite about

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What I Learned From My Internship At PTE

As the semester quickly winds down, and graduation is right around the corner, I can hardly believe my internship with Pushing the Envelope is coming to an end. It feels like yesterday was my first day and as I reflect..

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What I Learned At PTE

I had a great experience interning at Pushing the Envelope. I have learned so much in such a short time. I have written news releases, media alerts, blogs, conducted research for campaigns and developed content for social media calendars.

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The Highlight Of My Internship At PTE

Reflecting on my time at PTE, I am so thankful that I was given this wonderful opportunity to learn about marketing and PR.

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