For those who don’t know, Pushing the Envelope is BIG on community service. In fact, it’s one of the key traits that make up our company culture. Everyone at PTE serves on non-profit boards, volunteers their time or donates financially to several charitable organizations in Southwest Florida. So, it was only a matter of time before we decided to offer our services to a community organization that needed our help. Back in February we developed a grant program as part of our ‘Push It Forward’ initiative. We would donate 10 hours of PR/Marketing services to be used however the grantee wished. Only non-profits were eligible to receive the grant. After a long process of reviewing many wonderful applications, PTE chose to award the grant to Beacon of H.O.P.E.
Founded in 2004, Beacon of H.O.P.E. is a little-known entity that takes a pro-active approach by providing activities and programs that improve the welfare of the Pine Island community. Despite their best efforts and hard work, Beacon needed to boost their awareness and so they asked for us to develop a comprehensive and strategic marketing plan for them to implement.
Using strategies and tactics such as incorporating email marketing, improving media relations, enhancing internal communication and social media efforts, developing corporate partnerships and leveraging fundraising events, the marketing plan for Beacon of H.O.P.E. allowed the Board of Directors to see that just by making a few small changes and adding a few more tasks they could vastly improve their reputation in the community and grow the organization.
Donating my time and developing this marketing plan was extremely rewarding. Being able to donate my knowledge, my skills or even just my blood, sweat and tears reminds me why I do what I do and how important it is to offer your gifts to others. After all, we all have something we can give of ourselves to impact positive change.