Pre-planning is really the only kind of planning that works. Are you ready in the event that a crisis arises?
Crisis Communications & Planning
Contrary to popular belief, crisis communications does not have to be reactionary. Business leaders can and should prepare for a crisis as it relates to their company’s image just as they would protect a building with insurance. From natural disaster to product recall or human resources issues, a crisis is a very real possibility for nearly every company. However, with proper planning and crisis communications, bad situations can be effectively handled—even made into brand builders; recall the tragic Tylenol incident of 1982?
“It takes a lifetime to build a reputation and only a few seconds to destroy one.”Unknown
If you’re business is operating without a crisis communications plan, contact us today to get started; from hospitality to professional services, every business needs a plan.