Marketing Communications
How are you communicating with your customers, clients and prospects? Are you telling them one thing in the store or office and then sending them a different message in your newsletter and Website copy? You could be without even knowing it if you're operating without a marketing communications plan.
Marketing communications is the blending of strategic elements in branding, and virtually all marketing efforts, to develop a consistent message - a cohesive "look and feel".
Every consumer interaction is an opportunity to create a brand touchpoint, or chance to impress the company's brand. This includes all forms of direct and indirect communication such as Websites, ads, packaging, event sponsorships, etc. To properly brand a company or organization, it's critical that all brand touchpoints are cohesive and part of an overarching, strategic plan.