Be unique, be recognizable, differentiate yourself. That’s what every business owner or organization leader wants. In a hyper competitive world it can be hard, but it’s not impossible.
Branding in its truest sense is an image or other feature the distinguishes a business’ goods or services as distinct from others. It began with ranchers as a means of differentiation. It was critical to the success of their business. It’s just as important today.
Today, however, it’s much more than just an image or logo. Branding is the entire essence of a business or organization. It defines its character, beliefs, quality and more. What does your brand stand for? How do your target audience members—internally and externally—view it? Is it time to refocus or are you ready to create something new? We’re here, and ready to help.
Packaging and Collateral Design
How a brand is applied is also important – in print, online, in written and oral presentations. Naturally, this carries over into packaging as well as your collateral. Everything you distribute on behalf of the business should give recipients the same impression, tone, and visual cues making it easy for them to remember and recognize your business.
Whether you’re working with a new brand or one that’s been around since the beginning of cattle branding, we can help you refine it and clearly apply it.
“PTE has been so instrumental in helping us gain recognition in the community. Their understanding of our work and behind the scenes support has been valuable to us!”Susan E. Block, Ed.M. CEO
Early Learning Coalition of Southwest Florida