Does Local PR Matter for National Brands?

In award, award of distinction, Communication, pr, public relations, public relations southwest florida, pushing the envelope by getpushing

For those of you working for national brands the question sometimes arises, “do we really need a local PR person or local PR effort?” Sometimes the answer is “no,” but sometimes the answer is “yes” and it all comes down to the scenario. One prime example is work we did with West Marine when they opened their Fort Myers flagship …

Summertime – Long Days, Lemonade and Leverage

In marketing, southwest florida, tips by getpushing

Summertime, even the word, tends to bring thoughts of lazy days, rope swings, lemonade and fun times, but we can’t just stop our businesses because of a season change! So, what should you do if your business is in Southwest Florida (or really anywhere) and it’s summertime, and perhaps, business has slowed a bit. Sink into a comfy chair and …

Networking: For Business and PR

In facebook, networking, pr, public relations southwest florida, pushing the envelope, southwest florida, tips by getpushing

Networking and communication used to take the traditional path of print advertising and brochures, direct mail, local/national trade shows, etc. These forms of communicating your brand/business still exist but more often they are used in balance with modern forms of networking and sharing information about you and your business. Here are some guidelines I have learned to follow in today’s …

The Importance of Setting Goals – for Career Success

In pr, southwest florida, strategy by getpushing

Recently we had the opportunity to attend The Blue Chip Awards Luncheon. A wonderful afternoon filled with successful small business people, great food and inspirational stories, the highlight was key speaker, Nikki Stone. An Olympic gold medalist, Nikki overcame much adversity and physical challenges throughout her career and stressed the importance of setting career goals in her keynote speech. Stone …

Image Award Results – PTE Brings Home 3!

In award of distinction, fpra, image award, pr, public relations southwest florida, pushing the envelope by getpushing

We are pleased to announce PTE won 3 awards at the local Florida Public Relations Association’s Image Awards ceremony recently! The firm won a Judges’ Award and Award of Distinction for their work with local nonprofit, Blessings in a Backpack and their Girls Night Out fund-raiser and another Award of Distinction for the public relations efforts on behalf of the …