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Tuning in to the Changes in Video Marketing

In blog, digital marketing, Featured News, Internet Marketing, marketing, marketing mix, media, social media, strategy, tips, video, youtube by getpushing

Video isn’t just popular among audiences, it’s essential to virtually every business’s marketing strategy and has been for a few years. The question is: has video content and how audiences consume it stayed the same? The answer is no. In fact, the global pandemic, COVID-19 only amplified how much time people spend online consuming content. With the rise of TikTok …

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LinkedIn Stories: What You Need to Know About this New Feature

In blog, digital marketing, Featured News, linked in, LinkedIn, marketing, media, networking, social media, southwest florida, strategy, tips by getpushing

While LinkedIn is considered one of the primary social media channels within a comprehensive digital marketing plan, it differs from networks such as Facebook and Instagram. It’s more geared toward business-to-business (B2B) social networking for businesses and professionals. Overall, LinkedIn offers an excellent platform for business owners and other professionals to establish themselves (and their businesses) as industry leaders and …

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5 Tips for Effective Healthcare Public Relations

In blog, Communication, COVID-19, healthcare marketing, media, media pitches, news releases, pr, press, public relations, public relations southwest florida, publicity, tips, writing by getpushing

The ongoing COVID-19 pandemic has forced healthcare public relations (or PR) to the forefront of public and media attention. Now more than ever, healthcare PR is critical. Despite much of the news being centered on the Coronavirus pandemic, it should not diminish the importance or prominence of other types of healthcare news, information, findings, technology, etc. Leading companies, practices, and …

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YouTube Combatting Misinformation

In blog, Communication, COVID-19, digital marketing, education, Featured News, marketing, media, pr, public relations, social media, video, youtube by getpushing

In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then upload videos on any topic, a lot of misinformation can …

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3 Strategies to Help Kickstart Your Reopening

In blog, Communication, COVID-19, digital advertising, digital marketing, Email Communication, Email Marketing, facebook, Featured News, Instagram, LinkedIn, marketing, Measurement, media, news releases, pr, public relations, public relations southwest florida, Sales, social media, strategic planning, strategy, tips, twitter, youtube by getpushing

Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for.  Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …

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3 PR Tips for Earning Media Coverage Amid the Current Crisis

In blog, Branding, Communication, COVID-19, Featured News, media, media pitches, news releases, pr, press, public relations, public relations southwest florida, publicity, tips, video by getpushing

When news first broke about COVID-19 being declared a global pandemic, it consumed media’s attention, flooding the already saturated news landscape. Fast forward to now, COVID-19 still makes up a majority of the ongoing news coverage locally and around the world. However, media has started to normalize a bit, shifting its focus to other non-COVID-19 related topics. While we certainly …

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COVID-19 – Business Resources to Help During the Pandemic

In blog, COVID-19, Featured News, Google+, marketing, media, public relations, pushing the envelope, southwest florida by getpushing

Nationwide, the ongoing Coronavirus COVID-19 pandemic has left businesses, both big and small, grappling with how to run a business, implement remote work plans, and communicate to their consumers. Read on to explore various business resources and tips that can help you and your business navigate COVID-19. Take Advantage of Slow Times Everyone is struggling to deal with Coronavirus COVID-19 …

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Ten Tips for Being a Successful Woman in Business

In blog, education, Featured News, media, networking, public relations, strategic planning, strategy, tips, Uncategorized by getpushing

The month of October is recognized as National Women’s Small Business month, so we would like to take a moment to shine a special spotlight on all of the amazing, successful women in business and entrepreneurs alike. In the United States alone, 39% of small businesses are owned by women, and those businesses currently have an estimated revenue of about …

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Meet A Local Reporter

In Featured News, media, media pitches, news releases, pr, press, public relations, public relations southwest florida, publicity by getpushing

Do you want more people to know about your business? Are you interested in having a story written about your product or services, but aren’t sure how to get the ink? Strategic public relations can help – if you employ proper media relations. While all journalists and local reporters follow the same ethical rules and best practices for presenting news, …