The ongoing COVID-19 pandemic has forced healthcare public relations (or PR) to the forefront of public and media attention. Now more than ever, healthcare PR is critical. Despite much of the news being centered on the Coronavirus pandemic, it should not diminish the importance or prominence of other types of healthcare news, information, findings, technology, etc. Leading companies, practices, and …
3 PR Tips for Earning Media Coverage Amid the Current Crisis
When news first broke about COVID-19 being declared a global pandemic, it consumed media’s attention, flooding the already saturated news landscape. Fast forward to now, COVID-19 still makes up a majority of the ongoing news coverage locally and around the world. However, media has started to normalize a bit, shifting its focus to other non-COVID-19 related topics. While we certainly …
Meet A Local Reporter
Do you want more people to know about your business? Are you interested in having a story written about your product or services, but aren’t sure how to get the ink? Strategic public relations can help – if you employ proper media relations. While all journalists and local reporters follow the same ethical rules and best practices for presenting news, …
3 Tips to Leverage the Holidays for PR this Year
The holidays are naturally a busy time of year, busy personally and professionally. In Southwest Florida where we are located, it’s even busier for local businesses. We are in the midst of what we call “season” when our snowbird friends return for a few months. It’s a great, but hectic time of year. If you’re in the public relations (PR) …
The Media Pitch: How To Tell Your Story
Do you have an event or story that you would LOVE the media to pick up, but you’re not sure how to get their attention? With so much going on in the news on a day to day basis, it is important that your event or story stands out from the crowd. Here are some key points to getting your …