View Post

5 Ways to Measure the Success of an Event

In event, Featured News, Measurement by getpushing

Looking for ways to make your event more successful than the last? How do you know if your event succeeded? Event marketers are often tasked with finding the metrics that matter to their clients to prove the value of an event. Before the start of an event, goals must be established – attendee satisfaction, registration numbers vs the actual number …

View Post

Checking Into Barcelona

In blog, Communication, education, Featured News, Goals & Resolutions, marketing, Measurement, public relations, strategic planning by getpushing

The Barcelona Principles…although sounding an awful lot like an EU Summit meeting, they are, in fact, a declaration of measurement principles agreed upon by organizations, academics, businesses and even government within the public relations and marketing industry. In 2010, these measurement principles were decided upon and now, five years later, they have been updated.

View Post

10th Anniversary- 10 Facts About Working with PTE

In blog, Branding, Build Up, CAN IT!, Communication, Featured News, internship, marketing, Measurement, public relations, public relations southwest florida, Push it Forward, pushing the envelope, Rise Up by getpushing

We’re thrilled to be celebrating our 10th anniversary all month long and hope you’ll join us as we reflect on the past years of growth and success. In celebration of our 10 years, here are 10 facts we believe our current and potential clients ought to know about what it’s like working with us. (Hint: It’s awesome!)

View Post

6 Summer Tips to Finish 2015 Strong

In blog, Communication, education, Email Marketing, Goals & Resolutions, Measurement, Productivity, social media, southwest florida by getpushing

Setting goals for the rest of 2015 and setting yourself/your business up for success By: Samantha Scott, APR It’s been said that ‘time flies when you’re having fun.’ Has the first 6 months of 2015 been fun? It’s certainly flown by. As we face the second half of the year, what’s on your marketing to do list? Do you have …

View Post

8 Key Elements of an Effective Social Media Strategy

In blog, facebook, Google+, Instagram, LinkedIn, marketing, Measurement, social media by getpushing

By: Samantha Scott, APR Social media day is coming soon (June 30!) and to celebrate I’d like to offer eight key elements of an effective social media strategy. Using social media to market your business can be tricky, especially if you’re working in-house and wearing lots of marketing hats. That’s why we’ve created this outline as a reference guide to …

Google + Changes for Business

In Google+, Measurement, Pinterest, SEO, social media, strategy, tips by getpushing

In anticipation of Social Media Day on June 30, PTE is excited to share new features, changes and successful case studies regarding social media all through the month of June. Stay tuned! By Lisa Davanzo: Google+ changes for business It has been my experience through the years that most businesses understand that they need to be active on Google+ but, …

It Doesn’t Mean Anything without Measurement

In Measurement, social media by getpushing

By: Tiffany Whitaker Communications Ally Social media is the perfect stage for meeting your (potential) customers half way, building relationships and loyal customers. It provides an opportunity to receive feedback and get the answers you might not otherwise be privy to. Unfortunately, too many companies have been led to believe that just being on the platform is enough. They choose …

How are Social Media and SEO Related?

In Measurement, SEO, social media by getpushing

By: Alex Fernandez Internet Marketing Strategist The world turns to a combination of search and social media for information. Boom. Blog complete. Okay, I’m not getting off the hook that easy! It’s actually a little more intricate than that. Generally speaking – what I said is 100% true, according to studies by GroupM and comScore in 2011. Online users use …

The Engagement Equilibrium: Social Media Strategy Meets Economic Theory

In facebook, Measurement, social media, strategy by getpushing

By: Alex Fernandez Internet Marketing Strategist Okay, bear with me. The title has some big words, but trust me – I’m going somewhere with this… Figuring out the “right” mix and frequency in for your brand’s social media posts can be a tricky business. The word “right” is in quotes, because it’s such a subjective term. My definition of “right” …