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Build it. Track it. Analyze it.

In Featured News by getpushing0 Comments

UTM codes… A simple way to track exactly where traffic to your website is coming from and can easily be used by Google Analytics to measure, track and sort all data derived from these links. Why use UTM codes? Think about it this way: If you have 5 different sources pointing to 1 link, UTM codes are the easiest and …

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5 Ways to Measure the Success of an Event

In event, Featured News, Measurement by getpushing0 Comments

Looking for ways to make your event more successful than the last? How do you know if your event succeeded? Event marketers are often tasked with finding the metrics that matter to their clients to prove the value of an event. Before the start of an event, goals must be established – attendee satisfaction, registration numbers vs the actual number …

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Show your Fans and Followers Love Year-Round!

In Featured News, social media by getpushing0 Comments

We can all agree that social media has grown in importance over the years, making it a major factor of business development today. With an array of globally popular channels (such as Facebook and Twitter) and more niche/industry-specific mediums, social media changes are inevitable. No matter the space, your goal is to captivate (and retain) your audience. Don’t just create …

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Social Media and Healthcare: Is it essential or trivial?

In Featured News, social media by getpushing0 Comments

When you first think of social media, do you think about Facebook, Instagram, Twitter, Google+?  Or do you think about relationship building, creative, idea sharing and networking? What if I said that social media is both! In this day and age where social media is dominating the way we are reaching our audience and influencing their behaviors, why are healthcare …

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Accepting 2017 Push It Forward Grant Applications

In blog, Featured News, grant by getpushing0 Comments

Are you a local nonprofit organization? Do you need help creating and implementing a public relations/marketing plan for your organization? Pushing the Envelope, in honor of our 11th anniversary celebration, has announced our Annual Push It Forward Grant. The Push It Forward Grant is our way of giving back to the Southwest Florida community by providing 20 hours of public …

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Is Your Restaurant Leveraging Social Media?

In blog, Featured News, social media by getpushing

What’s all the buzz about? Well, everyone must eat! We can all agree that food is part of our everyday lives. So, it’s no surprise that food is a leading topic on social media. Common trends like the gluten-free diet, fitness and clean eating, to social issues surrounding how our food is processed are popular. People are talking, so how …

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Marketing Firm vs. In-House – 5 Questions to Ask

In blog, Communication, Compass, Featured News, marketing, public relations by getpushing

By: Samantha Scott, APR Should we hire a marketing firm or a staff person? It’s a question many business owners face and the answer is different depending on your goals, needs and budget, but there are also commonalities as well. Maybe you’re handling the marketing now and you aren’t able to anymore. Maybe you have a staff person doing marketing, …