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Happy Small Business Week – Succeed and Save with Compass!

In blog, Compass, Email Marketing, Featured News, Instagram, LinkedIn, marketing, news releases, pr, public relations, public relations southwest florida, Reputation Management, SEO, social media, strategy, twitter, web design, Website Analytics, Website Development by getpushing

We’re excited to celebrate this year’s Small Business Week, and Small Business Month, by giving small businesses, startups, and nonprofit organizations a marketing boost where it’s needed most! We’re a small business too, so we know how important it is to spread the word about the awesomeness of your organization. So how does a business or organization flourish without stellar …

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CAN-SPAM and How it Affects Your Email Marketing

In Communication, Compass, copyrights, Email Communication, Email Marketing, marketing by getpushing

If you are using email in your business – you need to be aware of the CAN-SPAM Act. This Act sets the rules and establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This Act covers all commercial messages, which the law defines as “any electronic mail …

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High Resolution Images vs. Low Resolution Images

In Compass, digital marketing, Graphics, photography by getpushing

Often times when dealing with print media you will repeatedly hear “high resolution” or “low resolution.” What is image resolution? Image resolution is the detail an image holds. “Why does that matter? My image is great quality!” That may hold true on your computer screen, but transitioning between different mediums affects the quality of an image. Digital and print are …

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Marketing Firm vs. In-House – 5 Questions to Ask

In blog, Communication, Compass, Featured News, marketing, public relations by getpushing

By: Samantha Scott, APR Should we hire a marketing firm or a staff person? It’s a question many business owners face and the answer is different depending on your goals, needs and budget, but there are also commonalities as well. Maybe you’re handling the marketing now and you aren’t able to anymore. Maybe you have a staff person doing marketing, …

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Celebrating Small Business Month with Compass

In Compass, Featured News by getpushing

Long days, and long nights, risk taking, planning, small budgets, wearing too many hats to count and a never-ending to do list… welcome to owning a small business, startup or non-profit. It’s tough, but you’re not alone. There’s now an opportunity to lighten your load a bit. Allow me to introduce you to Compass, a la carte marketing solutions. Compass is the brainchild of a combination …